Senior PR Specialist

Curious Plot; Minneapolis (MN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k)

Short term disability

Long term disability

Paid national holidays

Parental leave

Paid sick leave

Paid vacation

Health benefits

Job summary

Curious Plot is seeking a Senior Public Relations Specialist in Minnesota to lead a broad range of PR activities, from writing and media outreach to influencer relations and campaign ideation. The role requires aligning with the agency’s focus on food, agriculture, and animal health for both B2B and B2C audiences.

The ideal candidate has 4–6 years in journalism or communications, proficiency with MS Office, and AP style knowledge.

Qualifications

• Bachelor’s degree in English, journalism, communications, marketing or related field.
• Four to six years of experience in journalism or communications.
• Proficiency with Microsoft Office suite (Word, PowerPoint, Excel, Teams).
• Working knowledge of AP style.
• Identifying and working with influencers.
• Experience with food or agriculture preferred.
• Agency experience preferred.

Responsibilities

• Copywriting for a variety of needs/channels.
• Media pitching and building media relationships.
• Identifying and working with influencers.
• Supporting strategic planning, including ideation for PR campaigns.
• Monitoring media coverage, tracking results and reporting to clients.
• Ensuring all communications are accurate and consistent with overall brand positioning.
• Proactive communication support, including timely responses and proactive status updates for clients and teams.
• Managing media requests with timely responses and escalation when needed.
• Maintaining team visibility into priorities, deadlines, risks, and changes in scope.
• Tracking budgets and hours on projects.
• Effectively managing up with supervisors and account leaders.
• Beginning people management skills.

Skills

Copywriting

Media relations

Influencer relations

PR campaign ideation

Media monitoring & reporting

Brand positioning

Client communication

Budget tracking

Team alignment

People management (beginnings)

Education

Bachelor’s degree in English, journalism, communications, marketing or related field

Tools

Microsoft Word

PowerPoint

Excel

Teams

Job description

Overview

The Senior Public Relations Specialist is responsible for a wide range of activities, including writing, media relations, influencer relations, event support, outcomes measurement and more. This individual is familiar with a variety of the field’s concepts, practices and procedures, and relies on his/her own experience and judgment to plan and accomplish goals.

As with every level of PR practitioner, the Senior PR Specialist helps maintain a favorable public image for clients as well as Curious Plot.

Background of this individual should align closely with the agency’s business focus of food, agriculture and companion animal health within the business-to-business and business-to-consumer spectrum.

Responsibilities & Skills

• Copywriting for a variety of needs/channels


• Media pitching and building media relationships


• Identifying and working with influencers


• Supporting strategic planning, including ideation for PR campaigns


• Monitoring media coverage, tracking results and reporting to clients


• Ensuring all communications are accurate and consistent with overall brand positioning


• Proactive communication support, including timely responses to questions, clear follow-up, and proactive status updates for clients, account team and integrated team members


• Managing media requests in a prioritized manner, with well-timed responses and clear escalation when needed


• Maintaining team visibility into priorities, deadlines, risks, and changes in scope to ensure alignment across deliverables


• Tracking budgets and hours on projects


• Effectively managing up with supervisors and account leaders


• Beginning people management skills

Education & Experience

• Bachelor’s degree in English, journalism, communications, marketing or related field


• Four to six years of experience in journalism or communications


• Proficiency with various technology tools including Microsoft Office suite (Word, Powerpoint, Excel, Teams)


• Working knowledge of AP style


• Identifying and working with influencers


• Experience with food or agriculture preferred


• Agency experience perferred

Beneftis & Compensation

The pay range is $65,000 - $85,000.

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.

In addition to your base pay, Curious Plot cares about and invests in you as a team member, so that you can take care of yourself and your family.

Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more.

• 401(k)


• short term disability


• long term disability


• paid national holidays


• parental leave


• paid sick leave


• paid vacation

Find additional benefits from education to well-being and beyond at Curious Plot Benefits.