Sr. Brand Strategist

Curious Plot; Minneapolis (MN); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Curious Plot Benefits

Job summary

Curious Plot in Minneapolis seeks a seasoned Brand Strategist to lead planning across client projects and unlock differentiated campaigns through research-driven insights. You will guide briefs, partner with account teams, and shape strategy that connects audience understanding to real outcomes.

The role requires strong storytelling, facilitation and leadership within a dynamic agency. You will mentor teams and help craft brand platforms that propel client success.

Qualifications

• 10–15 years of integrated agency experience.
• 5+ years in a brand strategist/planning role with ownership of brand strategy.
• Experience in Agriculture, Food, or Companion Animal Care segments.
• Advertising agency experience is required.
• Exceptional interpersonal, facilitation, presentation and problem-solving skills.

Responsibilities

• Develop learning plans and guide research and insight gathering.
• Translate research and data into clear, actionable insights that drive creative and measurable results.
• Lead brief development that unlocks creativity and enables teams to deliver distinctive, memorable work.
• Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
• Collaborate with integrated teams to build strategies and plans that yield measurable impact.
• Consistently bring the energy and curiosity that inspires ideas and action.
• Facilitate workshops and discussions that elevate client brands and outcomes.
• Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.
• Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
• Provide agency leadership in brand and messaging strategy as well as journey and persona development.
• Monitor competitors, identify whitespace and provide insights that enable differentiation of our clients’ brands.
• Lead development of brand platforms (positioning, tone, etc.

Skills

Brand strategy

Facilitation

Presentation skills

Problem-solving

Interpersonal skills

Job description

Overview

A sharp strategist and compelling storyteller who consistently generates insights that drive ideas, campaigns and client success. Adeptly works across clients and teams to challenge thinking, inspire creativity and foster alignment. Develops briefs that unlock great work and helps teams ultimately connect deep audience understanding to outcomes. A combination of intellectual rigor, creative thinking, strong interpersonal skills, curiosity and contagious energy will ensure a good fit within our agency and culture.

Responsibilities & Skills

• Develop learning plans and guide research and insight gathering.


• Translate research and data into clear, actionable insights that drive creative and measurable results.


• Lead brief development that unlocks creativity and enables teams to deliver distinctive, memorable work.


• Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.


• Collaborate with integrated teams to build strategies and plans that yield measurable impact.


• Consistently bring the energy and curiosity that inspires ideas and action.


• Facilitate workshops and discussions that elevate client brands and outcomes.


• Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.


• Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.


• Provide agency leadership in brand and messaging strategy as well as journey and persona development.


• Monitor competitors, identify whitespace and provide insights that enable differentiation of our clients’ brands.


• Lead development of brand platforms (positioning, tone, etc.


• Exhibit leadership within the Brand Strategy team and support continuous improvement of the brand strategy approach, implementation and execution.


• Willingness and ability to accept talent lead responsibilities of other team members in the future.

Experience

• 10 - 15 years of integrated agency experience.


• 5+ years of experience in a brand strategist / planning role, with clear ownership of brand strategy.


• Experience in and passion for the Agriculture, Food and/or Companion Animal Care segments.


• Advertising agency experience required.


• Exceptional interpersonal, facilitation, presentation and problem-solving skills.


• Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions

Benefits & Compensation

The pay range is $120,000 - $165,000
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your base pay, Curious Plot cares about and invests in you as a team member, so that you can take care of yourself and your family. Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more.Other benefits for eligible team members include 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation.Find additional benefits from education to well-being and beyond at Curious Plot Benefits .

Neither Curious Plot, nor any of its affiliated search agents, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested, and contact Curious Plot immediately at our Contact Us link.