Brand Strategist

Curious Plot; Minneapolis (MN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Employee assistance program

401(k)

Disability insurance

Paid holidays

Parental leave

Paid sick leave

Paid vacation

Curious Plot Benefits

Job summary

Curious Plot is seeking a seasoned Brand Strategist to shape and lead integrated campaigns that connect audience insights to compelling brand stories. You will work across client teams to define problems, reveal opportunities, and craft strategic briefs that unlock creative excellence.

The role requires owning brand strategy in a fast-moving agency environment, collaborating with account leads, and guiding workshops that elevate outcomes for diverse categories including Agriculture, Food, and

Qualifications

• 6-10 years of integrated agency experience.
• 5+ years in a brand strategist / planning role with clear ownership of brand strategy.
• Experience in Agriculture, Food and/or Companion Animal Care segments.
• Advertising agency experience required.
• Exceptional interpersonal, facilitation, presentation and problem-solving skills.
• Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions.

Responsibilities

• Develop learning plans and guide research and insight gathering.
• Translate research and data into clear, actionable insights that drive creative and measurable results.
• Lead brief development on a highly focused strategy to unlock creativity and enable teams to deliver distinctive work.
• Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
• Collaborate with integrated teams to build strategies and plans that yield measurable impact.
• Maintain energy and curiosity to inspire ideas and sell them through to the client.
• Facilitate workshops and discussions that elevate client brands and outcomes.
• Support creative teams in concepting and ideation, feeding insights to set up and pitch the work.
• Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
• Provide agency leadership in brand and messaging strategy as well as journey and persona development.
• Monitor competitors, identify whitespace and provide insights for differentiation of client brands.
• Lead development of brand platforms (positioning, tone, etc.).

Skills

Brand strategy

Planning

Facilitation

Presentation

Problem-solving

Storytelling

Job description

Overview

A sharp strategist and compelling storyteller who consistently generates insights that drive ideas, campaigns and client success. Adeptly works across clients and teams to challenge thinking, inspire creativity and foster alignment. Develops briefs that unlock great work and helps teams ultimately connect deep audience understanding to outcomes. A combination of intellectual rigor, creative thinking, strong interpersonal skills, curiosity and contagious energy will ensure a good fit within our agency and culture.

Overview

A sharp strategist and compelling storyteller who consistently generates insights that drive ideas, campaigns and client success. Adeptly works across clients and teams to challenge thinking, inspire creativity and foster alignment. Develops briefs that unlock great work and helps teams ultimately connect deep audience understanding to outcomes. A combination of intellectual rigor, creative thinking, strong interpersonal skills, curiosity and contagious energy will ensure a good fit within our agency and culture.

Responsibilities & Skills

• Develop learning plans and guide research and insight gathering.
• Translate research and data into clear, actionable insights that drive creative and measurable results.
• Lead brief development on a highly focused strategy to unlock creativity, inspire and enable teams to deliver distinctive, memorable work.
• Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
• Collaborate with integrated teams to build strategies and plans that yield measurable impact.
• Consistently bring the energy and curiosity that inspires ideas and action and partners to sell ideas through to the client.
• Facilitate workshops and discussions that elevate client brands and outcomes.
• Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.
• Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
• Provide agency leadership in brand and messaging strategy as well as journey and persona development.
• Monitor competitors, identify whitespace and provide insights that enable differentiation of our clients’ brands.
• Lead development of brand platforms (positioning, tone, etc.).

Experience

• 6-10 years of integrated agency experience.
• 5+ years of experience in a brand strategist / planning role, with clear ownership of brand strategy.
• Experience in and passion for the Agriculture, Food and/or Companion Animal Care segments.
• Advertising agency experience required.
• Exceptional interpersonal, facilitation, presentation and problem-solving skills.
• Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions.

Benefits & Compensation

The pay range is $90,000 - $120,000. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your base pay, Curious Plot cares about and invests in you as a team member, so that you can take care of yourself and your family. Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more. Other benefits for eligible team members include 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation. Find additional benefits from education to well-being and beyond at Curious Plot Benefits .