Senior PR Manager [AQ-24657]

Aquent; New York (NY); Sur place; USD 140 000 - 200 000; Plein temps

Résumé du poste

Aquent partners with a pioneering client redefining its industry to become the premier platform for ambitious individuals. This senior PR and Communications role shapes the public narrative and strategy across markets, empowering a fast-moving brand and a growing team from day one.

You will own end-to-end media relations, craft compelling messaging, manage calendars, and coordinate with product, marketing, and leadership to elevate share of voice and drive impactful coverage.

Qualifications

• 5 to 8 years of combined experience across PR agency, in-house PR, and/or journalism with relevant mix
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
• Demonstrated record securing tier-one media coverage you personally pitched
• Exceptional writing and editing skills with a published/placed portfolio
• Experience managing PR agency/vendor relationships or running accounts in a top agency
• AI fluency with use of AI tools for research, drafting, list-building and coverage analysis
• Strong personal media relationships in relationships, lifestyle, business, consumer tech, or culture beats
• Project management discipline with track record of shipping on time and maintaining systems
• Familiarity with PR and project management tools and style guides
• Comfort as a player-coach, hiring and developing at least one direct report
• Experience mentoring junior talent

Responsabilités

• Lead and mentor at least one direct report and set priorities
• Own end-to-end PR and Communications strategy including Share of Voice
• Build a rolling 90-day PR calendar aligned with launches and trends
• Define quarterly themes and narratives for tier-one media
• Write and edit press releases, media alerts, pitches and op-eds
• Pitch journalists and influencers and expand media network
• Respond to inbound media requests with speed and accuracy
• Proactively insert the brand into the news cycle with timely pitches
• Build a podcast, interview and speaking pipeline for executives
• Submit the company and executives for industry awards
• Serve as spokesperson when needed for interviews
• Develop a diverse press speaker book and manage prep and follow-up
• Oversee external US/UK agencies and ensure cross-Atlantic consistency
• Monitor news and competitor PR activity and share trend memos
• Plan and execute integrated campaigns with cross-functional teams
• Manage PR operations including budgets, metrics, lists and assets

Connaissances

Media relations

Writing & editing

Project management

AI fluency

Leadership

Formation

Bachelor's degree in Public Relations/Communications/Marketing/Journalism

Outils

AI tools for PR

Media databases

PR tools

Description du poste

Aquent is partnering with a pioneering company that is redefining its industry, charting a new course to become the definitive platform for ambitious individuals building extraordinary lives. This innovative organization is undergoing a rapid transformation, moving beyond its past to redefine its space as a leading premium platform. They are committed to being a definitive voice in modern lifestyle, treating the news cycle as a dynamic marketplace, and ensuring a constant presence in relevant conversations. Join us in supporting this groundbreaking client as they continue to make a profound impact.

About The Role

This is an unparalleled opportunity to lead a transformative journey, directly shaping the public narrative and strategic direction for a rapidly evolving premium platform. As a senior leader in PR and Communications, you will be instrumental in positioning the brand as a definitive voice in modern lifestyle. Your strategic acumen and hands-on execution will directly impact how millions perceive the brand, making this one of the most consequential roles in their transformation. You'll have the unique chance to build a function, shape a brand, and grow a team, all while directly influencing executive leadership from day one.

What You'll Do

• Lead and mentor at least one direct report, setting priorities, coaching their development, and fostering their growth into a stronger PR operator.
• Own the end-to-end PR and Communications strategy, with explicit responsibility for Share of Voice against competitors and earned media impressions.
• Build and maintain a rolling 90-day PR calendar, aligning with product launches, cultural moments, and emerging trends.
• Define quarterly themes and narratives to establish the brand’s ownership in tier-one media.
• Write and edit a wide range of communications, including press releases, media alerts, pitch letters, op-eds, talking points, and briefing books, ensuring minimal editing is required.
• Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers, leveraging and growing a personal network across relationships, lifestyle, business, consumer tech, and culture beats.
• Respond to inbound media requests with speed and precision, gathering information cross-functionally to prepare approved messaging.
• Proactively insert the brand into the news cycle by identifying and hijacking trends, delivering timely pitches.
• Build and manage a podcast, interview, and speaking pipeline for executive leadership, preparing them with comprehensive briefing materials.
• Identify and submit the company and its executives for relevant industry, business, and culture awards.
• Serve as a spokesperson for the brand when needed, participating in interviews and representing the company’s perspective.
• Build and maintain a curated 'book' of diverse members willing and prepared to speak to the press, managing all aspects from recruitment and vetting to prep and follow-up.
• Serve as the day-to-day lead for external US and UK agencies, driving deliverables, ensuring quality control, and coordinating trans-Atlantic narrative consistency.
• Continuously monitor the news cycle for relevant stories, track competitor PR activity, and bring actionable trend memos to marketing leadership.
• Anticipate and manage reputational issues, maintaining holding statements and crisis trees, and quarterbacking any incoming reputational stories.
• Plan, organize, and execute integrated marketing campaigns in collaboration with creative, social, product, and digital teams.
• Manage PR operations, including project management tasks, standard operating procedures, media lists, asset libraries, and budget, while monitoring and analyzing PR metrics for leadership reporting.

What You Bring

Must-Have Qualifications

• 5 to 8 years of combined experience across PR agency, in-house PR, and/or journalism, with the right mix being more critical than years alone.
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field, or an equivalent professional track record.
• Demonstrated record securing tier-one media coverage that you personally pitched.
• Exceptional writing and editing skills, with a portfolio of published or placed work that showcases versatility and brand consistency.
• Experience managing PR agency or vendor relationships as the client, or experience inside a top agency running accounts as a senior individual contributor.
• AI fluency, with proven experience using modern AI tools for research, drafting, media list building, and coverage analysis.
• Strong personal media relationships with journalists, podcast bookers, or producers in at least one of the following areas: relationships, lifestyle, business, consumer tech, or culture.
• Strong project management and operational discipline, with a track record of shipping things on time and maintaining organized systems.
• Working knowledge of industry-standard PR and project management tools, plus relevant style guides.
• Comfort operating as a player-coach, capable of both setting priorities and personally executing work, while also hiring, managing, and developing at least one direct report.
• Demonstrated experience mentoring or managing junior talent, whether formally or informally.

What Sets You Apart

• Experience at a top consumer or lifestyle PR agency.
• Newsroom experience as a reporter or editor at a recognized outlet, with a deep understanding of newsroom operations and news judgment.
• Experience working at an entrepreneurial or founder-led company where PR was being built from the ground up.
• Existing relationships with relationships, sex-and-culture, or modern-love beat reporters.
• Track record of award wins (industry, business, or culture awards) that you personally drove the submission for.
• Experience helping executives become recognizable voices in the media.
• Comfort with reputation management for brands that carry public-perception challenges.
• Experience with influencer marketing, social media coordination, or modern earned-and-paid integration.
• Experience with member, customer, or talent casting for media stories, including managing consent and NDA workflows.
• Experience building or scaling a small in-house PR team from scratch.
• Familiarity with luxury, lifestyle, consumer technology, or relationship brands.
• APR or similar professional certification.