Senior PR Lead — Media Strategy & Placements

Small Girls PR, an Orchestra company; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Generous PTO

Dedicated Focus Time

Full benefits

TikTok campaigns leadership

Vibrant culture

Job summary

Small Girls PR in New York City is seeking a Senior Account Executive to advance client communications, lead calls, and help shape strategy across consumer lifestyle brands. The role requires building strong media relationships and crafting compelling pitches to secure meaningful placements.

You should be a generalist with a proven track record across industries or eager to explore new client categories, contributing ideas and guiding junior staff in a hybrid NYC setting two days per week in the

Qualifications

• 3+ years of relevant agency or fast-paced startup experience in lifestyle/consumer tech.
• Intellectually curious with a natural storyteller.
• Has secured top-tier press placements with clips to prove it.
• Skilled writer crafting pitches and copy with clarity and wit.
• Loves forging relationships with media, colleagues and clients.
• Comfortable leading client calls and providing strategic counsel.
• Creative thinker willing to take risks and push the envelope.
• Passion for error-free work with meticulous attention to detail.

Responsibilities

• Work alongside client leads to contribute ideas for viral moments and execute them.
• Craft pitches that position clients uniquely and yield 20–100 placements per idea.
• Write pitches, media briefs, releases, and more to equip media with everything they need.
• Build and maintain warm relationships with consumer media across outlets to secure regular placements.
• Help develop strategies to earn placements on social media channels (e.g., TikTok).
• Mentor junior team members to grow into future leaders.
• Manage up to senior leaders, offering growth recommendations for teams and clients.

Skills

Media relations

Storytelling

Pitch writing

Client communication

Leadership

Job description

Small Girls PR in New York City is seeking a Senior Account Executive to advance client communications, lead calls, and help shape strategy across consumer lifestyle brands. The role requires building strong media relationships and crafting compelling pitches to secure meaningful placements.

You should be a generalist with a proven track record across industries or eager to explore new client categories, contributing ideas and guiding junior staff in a hybrid NYC setting two days per week in the