Senior PR Lead — Data-Driven Storytelling (Remote)

Newfold Digital; United States; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

401K Matching

Generous vacation policy

Tuition Reimbursement

Pet Insurance

Job summary

Newfold Digital's Network Solutions team is seeking a Senior PR Manager who can own end-to-end PR programs, turn data into headlines, and extend coverage across social and executive channels. You’ll build multi-channel narratives, shape data-driven stories, and collaborate with Content, SEO, and Social teams, while guiding a PR agency and leveraging AI tools to elevate storytelling.

You’ll cultivate media relationships, lead strategic media campaigns, and amplify thought leadership in a

Qualifications

• 6-10+ years in PR, with B2B tech/SaaS experience.
• Existing relationships with top-tier and tech journalists.
• Strong news sense and ability to translate insights into stories.
• Direct pitching experience and comfort driving outbound media.
• Exceptional writing skills across formats: press releases, tailored pitches, bylines, spokesperson quotes, talking points.

Responsibilities

• Spot the story and develop strategic angles.
• Lead data-driven storytelling end-to-end.
• Shape and execute strategic media campaigns.
• Be the bridge between PR and Social.
• Amplify executive thought leadership and cultivate press relationships.
• Collaborate with cross-functional teams to extend stories across channels.
• Utilize AI tools to accelerate research and content development.

Skills

PR expertise

Journalist relationships

Storytelling

Writing skills

Social media fluency

Cross-functional collaboration

AI tools for research

Agency experience

Tools

Media outreach platforms

Job description

Newfold Digital's Network Solutions team is seeking a Senior PR Manager who can own end-to-end PR programs, turn data into headlines, and extend coverage across social and executive channels. You’ll build multi-channel narratives, shape data-driven stories, and collaborate with Content, SEO, and Social teams, while guiding a PR agency and leveraging AI tools to elevate storytelling.

You’ll cultivate media relationships, lead strategic media campaigns, and amplify thought leadership in a