Senior PR + Events Manager (Women’s Accessories)

Velvet Caviar Group; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Key player at a fast-growing brand

Bonus opportunities

PTO & holidays

Premium health insurance

Brooklyn office

Hybrid schedule

Job summary

Velvet Caviar is seeking a Senior PR + Events Manager in New York to own influencer events, pop-ups and press strategy end-to-end, setting vision and playbooks to drive momentum.

You will partner cross-functionally to bring big ideas to life, building buzz that strengthens brand equity and delivers measurable impact.

Qualifications

• 6-10+ years of experience in Events, Experiential Marketing, or PR.
• Strong relationships with editors, stylists, PR agencies, and influencer managers.
• Proven ability to manage budgets and maximize ROI.
• Excellent organizational skills and cross-functional collaboration.
• Passion for culture and social-first brands.

Responsibilities

• Lead end-to-end influencer events, launches, and pop-up shops.
• Concept and produce high-impact brand moments that are highly shareable and press-worthy.
• Manage venue sourcing, vendor negotiations, fabrication, talent coordination, and onsite execution.
• Develop immersive brand experiences that drive content creation and social amplification.
• Create budgets, timelines, run-of-shows, staffing, and post-event reporting.
• Build scalable event playbooks for repeatable success.
• Manage press previews, gifting moments, and media + influencer event attendance.
• Oversee sample trafficking and press inventory coordination.
• Curate guest lists blending creators, press, stylists, and tastemakers.
• Leverage existing influencer and PR relationships to drive attendance.
• Manage VIP seeding moments tied to launches and cultural moments.
• Ensure production quality reflects Velvet Caviar’s premium aesthetic.

Skills

PR & Events management

Influencer relations

Budget management

Vendor negotiations

Media relations

Strategic thinking

Job description

Velvet Caviar is seeking a dynamic, culture-driving Senior PR + Events Manager to lead and define our experiential and public relations strategy. This is a rare opportunity to shape how a fast-growing, social-first brand shows up in cultural conversation: online and IRL. This role is ideal for someone who lives and breathes culture, has deep relationships with editors, influencer managers, event vendors, and knows how to turn a moment into momentum. You instinctively know who needs to be in the room, how to make it unforgettable, and how to turn a single night into sustained brand momentum.

In this role, you will own influencer events, pop-ups, brand activations, and press strategy end-to-end — setting the vision, building the playbook, and executing flawlessly. You’ll partner cross-functionally to bring big ideas to life, building buzz that drives cultural relevance, strengthens brand equity, and delivers measurable impact.

ABOUT US:

Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2015. We’re mostly known for pioneering the tech accessories market with our fashionable phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide!

Please visit our Instagram at @velvetcaviar and our website, velvetcaviar.com to gain a clearer understanding of the brand and product line.

WHAT YOU’LL DO:

• Lead end-to-end planning and execution of influencer events, product launches, and pop-up shops
• Concept and produce high-impact brand moments that are highly shareable and press-worthy
• Manage venue sourcing, vendor negotiations, fabrication, talent coordination, and onsite execution
• Develop immersive brand experiences that drive content creation and social amplification
• Create budgets, timelines, run-of-shows, staffing, and post-event reporting
• Build scalable event playbooks for repeatable success
• Manage press previews, gifting moments, and media + influencer event attendance
• Oversee sample trafficking and press inventory coordination
• Curate guest lists blending creators, press, stylists, and tastemakers
• Leverage existing influencer and PR relationships to drive attendance
• Manage VIP seeding moments tied to launches and cultural moments
• Ensure production quality reflects Velvet Caviar’s premium aesthetic

WHAT YOU BRING:

• 6-10+ years of experience in Events, Experiential Marketing, or PR (fashion, beauty, accs or DTC)
• Track record of producing premium, culturally relevant influencer-heavy events and pop-ups while optimizing budgets and maximizing ROI
• Strong, active relationships with editors, stylists, PR agencies, and influencer managers
• Deep vendor network across venues, fabrication, catering, production, florals, and creative services
• Highly organized with the ability to manage multiple large-scale activations at once
• Exceptional attention to detail while maintaining strategic, big-picture thinking
• Strong negotiation skills and budget management experience
• Strategic thinker who understands how events ladder up to revenue and brand growth
• Hands-on executor — equally comfortable building a deck or taping signage on-site
• Passion for social-first brands and culturally relevant marketing

PERKS and BENEFITS:

• - Key player at a quickly growing brand
• - Competitive salary with bonuses
• - PTO Days + Paid Holidays Off
• - Premium Health Insurance offered
• - Fun office in the heart of Brooklyn
• - Only 2 days in the office per week

Velvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.