Senior PR & Editorial Lead — Data-Driven Storytelling

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Wellbeing programs

Job summary

Rocket Homes Real Estate LLC in Detroit seeks an experienced editorial leader to develop data-driven narratives and lead media relations across national and local outlets. You will translate complex market data into compelling stories for media and executive audiences, writing and editing press releases, bylines, and reports while supervising a team.

You will collaborate with data and analytics teams to validate context, build angles, and drive earned coverage for strategic campaigns.

Qualifications

• 7+ years of public relations, editorial, journalism or related experience.
• Bachelor's degree in communications, journalism, public relations, writing, English or related field.
• Proven track record of turning complex data into narrative-driven stories that earn media coverage.
• Exceptional editing skills with experience setting and maintaining editorial standards across a team.
• Demonstrated ability to mine data, research and reports for original story angles.
• Experience developing and executing strategic, earned-first brand campaigns.

Responsibilities

• Develop and implement media relations programs.
• Lead editorial development of data-driven narratives for media and executive audiences.
• Mine data sets and reports to surface trend stories and newsworthy angles.
• Write, edit and oversee editorial quality of press releases, bylines, executive reports and long-form content.
• Serve as an expert-level editorial resource for the PR team, providing structural feedback.
• Partner with data, insights and analytics teams to contextualize data used in storytelling.
• Initiate and maintain relationships with national and local media.
• Develop, write and present story ideas to reporters and editors.
• Work independently with executive leadership.
• Oversee large, impactful projects for the organization.

Skills

Media relations

Editorial development

Storytelling

Data-driven reporting

Education

Bachelor's degree in communications or related field

Job description

Rocket Homes Real Estate LLC in Detroit seeks an experienced editorial leader to develop data-driven narratives and lead media relations across national and local outlets. You will translate complex market data into compelling stories for media and executive audiences, writing and editing press releases, bylines, and reports while supervising a team.

You will collaborate with data and analytics teams to validate context, build angles, and drive earned coverage for strategic campaigns.