Senior PR & Communications Lead, Consumer Tech & Appliances

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Senior Manager Public Relations to lead the creation and execution of high-performing earned and organic campaigns for PR and beyond.

The role supports the Samsung Digital Appliances division, including refrigerators, cooking, and laundry innovations. The position collaborates with local marketing teams, external agencies, and the Global PR team to increase product launch awareness, shape end-to-end strategies for key verticals and events, and drive

Qualifications

• Bachelor degree and 8+ years in consumer PR with product media success.
• Experience shaping earned and new media planning with agency partners.
• Willingness to travel up to 25%.

Responsibilities

• Lead end-to-end PR campaigns for Samsung and Dacor appliances.
• Develop strategies for top verticals and events to drive buzz.
• Manage PR agency partners from briefs to contracts and billing.
• Create dashboards to measure PR impact and drive conversions.
• Collaborate with local and global teams for integrated marketing.
• Monitor real-time cultural trends to inform campaigns.

Skills

Public Relations

Media relations

Campaign management

Trend spotting

Education

Bachelor degree

Job description

Samsung Electronics America, Inc. is seeking a Senior Manager Public Relations to lead the creation and execution of high-performing earned and organic campaigns for PR and beyond.

The role supports the Samsung Digital Appliances division, including refrigerators, cooking, and laundry innovations. The position collaborates with local marketing teams, external agencies, and the Global PR team to increase product launch awareness, shape end-to-end strategies for key verticals and events, and drive