Senior PPC & SEO Strategist - Remote

Blacksmith Agency; San Diego (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. The Google Ads Specialist will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy
• Ability to lead multi-client strategies and align with sales teams
• Strong analytical skills with performance diagnostics
• Experience presenting to clients and guiding senior stakeholders

Responsibilities

• Lead strategy for PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90-day, 6-month and annual growth roadmaps.
• Own client performance across Google Ads, Meta, Microsoft and SEO.
• Audit campaigns, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, links, and AI-driven content.
• Track KPIs, attribution, and analytics accuracy.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Cross-functional leadership

Analytics & attribution

Client facing

Paid social

Conversion rate optimization

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. The Google Ads Specialist will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes.