Senior PPC & SEO Performance Manager

Blacksmith Agency LLC; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote (USA, Canada or South Africa)

Job summary

Blacksmith Agency is expanding its marketing division and seeking a Performance Marketing Manager to own strategy, performance, and leadership across paid search, paid social, SEO and conversion optimization.

This senior role blends strategic planning with operational execution, joining sales calls to shape scope, guiding internal and external specialists, and delivering measurable outcomes for a diverse client portfolio.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and delivering quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Google Search Console

Keyword research

Paid media optimization

Analytical skills

Tools

Google Ads Editor

Job description

Blacksmith Agency is expanding its marketing division and seeking a Performance Marketing Manager to own strategy, performance, and leadership across paid search, paid social, SEO and conversion optimization.

This senior role blends strategic planning with operational execution, joining sales calls to shape scope, guiding internal and external specialists, and delivering measurable outcomes for a diverse client portfolio.