Senior Power & Energy Proposals Lead

Atwell, LLC; Detroit (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Generous paid time off

Paid parental leave

Tuition assistance

401K match

Job summary

Atwell, LLC is seeking a Senior Proposal Marketing Associate to drive strategic proposals across Power & Energy pursuits. You will own proposal strategy, craft win themes, and partner with leaders and project managers to position the firm for success in the Central and Eastern time zones.

The role requires 10+ years in AEC marketing and exceptional writing and storytelling skills, with strong InDesign, Word, PowerPoint, and Excel proficiency.

Qualifications

• 10+ years of AEC marketing, proposal, or pursuit experience.
• Experience supporting Power & Energy, electric utility, transmission and distribution, renewable energy, or related infrastructure markets.
• Strong track record leading complex SOQs, RFQs, and RFP responses.
• Experience supporting pursuits ranging from mid-sized contracts to large, multi-million-dollar programs.
• Understanding of capture planning, competitive positioning, win themes, and client-focused proposal strategy.
• Strong writing, editing, and storytelling skills, particularly with technical subject matter.
• Advanced proficiency with Adobe InDesign; experience with Illustrator and Photoshop is a plus.
• Strong proficiency with Microsoft Word, PowerPoint, and Excel.
• Ability to manage multiple complex pursuits independently and keep cross-functional teams moving toward deadlines.
• Experience working directly with senior leaders, technical professionals, and business development teams.
• A bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Business, or a related field.

Responsibilities

• Lead the development of strategic proposals, SOQs, RFQs, RFPs, and presentations for Power & Energy pursuits.
• Own proposal strategy and execution for complex and high-priority opportunities.
• Partner with Power & Energy leaders, project managers, and business development teams to develop pursuit strategies, win themes, value propositions, and client-focused messaging.
• Facilitate go/no-go conversations, proposal kickoffs, strategy meetings, and executive-level reviews.
• Support capture planning and competitive positioning for key pursuits.
• Develop and refine technical narratives related to electric utilities, transmission, substations, generation, T&D programs, and renewable energy projects.
• Translate technical information into clear, compelling proposal content.
• Manage multiple concurrent pursuits while keeping teams aligned on deadlines, responsibilities, and deliverables.
• Maintain a high standard of quality, compliance, consistency, and brand alignment across client-facing materials.
• Support interview preparation and presentation strategy for shortlisted pursuits.
• Mentor and provide guidance to Proposal Marketing Associates while helping strengthen proposal processes and best practices.
• Maintain Power & Energy proposal resources, including resumes, project information, and sector-specific content.
• Stay informed on Power & Energy market trends and use that knowledge to strengthen pursuit positioning.
• Support additional sector marketing initiatives, including conferences, sponsorships, and award submissions.

Skills

Proposal writing

Storytelling

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, Business, or related field

Tools

Adobe InDesign

Illustrator

Photoshop

Job description

Atwell, LLC is seeking a Senior Proposal Marketing Associate to drive strategic proposals across Power & Energy pursuits. You will own proposal strategy, craft win themes, and partner with leaders and project managers to position the firm for success in the Central and Eastern time zones.

The role requires 10+ years in AEC marketing and exceptional writing and storytelling skills, with strong InDesign, Word, PowerPoint, and Excel proficiency.