Senior POC Media Strategy Lead

Omnicom Media; New York (NY); On-site; USD 104,000 - 127,000; Full time

Job summary

Omnicom Media in New York is seeking an Associate Director, POC to lead a portfolio of client accounts, guiding strategic media planning and investment decisions while managing high-performing teams.

The role serves as a senior client partner and strategic advisor, driving development, execution, and optimization of Point of Care campaigns, with a focus on client growth and operational excellence.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within POC or a media agency environment.
• Demonstrated success managing client relationships and leading large-scale media programs.
• Proven experience developing and managing high-performing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Lead the development and execution of strategic POC media plans that align with client business objectives.
• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships.
• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts.
• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members.
• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability.
• Identify opportunities to grow existing client business and support new business development efforts.
• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders.
• Drive process improvements and operational efficiencies that enhance team effectiveness and client service.
• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies.
• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities.

Skills

Leadership

Client relationships

Media planning

Strategic thinking

Communication

Presentation skills

Time management

Education

Bachelor’s degree or equivalent professional experience

Job description

Omnicom Media in New York is seeking an Associate Director, POC to lead a portfolio of client accounts, guiding strategic media planning and investment decisions while managing high-performing teams.

The role serves as a senior client partner and strategic advisor, driving development, execution, and optimization of Point of Care campaigns, with a focus on client growth and operational excellence.