Associate Director, POC

WN1 Outdoor Advertising Group; United States; On-site; USD 104,000 - 127,000; Full time

Job summary

Omnicom Media in the United States is seeking an Associate Director, POC to lead a portfolio of client accounts and guide strategic media planning and investment decisions. You will manage high-performing teams and serve as a senior client partner to drive growth and operational excellence across Point of Care campaigns.

The ideal candidate has deep POC expertise, strong leadership, and a proven ability to manage complex client relationships and business objectives in a fast-paced agency

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within POC or a media agency environment.
• Demonstrated success managing client relationships and leading large-scale media programs.
• Proven experience developing and managing high-performing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Lead the development and execution of strategic POC media plans that align with client business objectives.
• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships.
• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts.
• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members.
• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability.
• Identify opportunities to grow existing client business and support new business development efforts.
• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders.
• Drive process improvements and operational efficiencies that enhance team effectiveness and client service.
• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies.
• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities.

Skills

Strategic thinking

Leadership

Client relationship management

Analytical skills

Presentation skills

Project management

Education

Bachelor’s degree or equivalent professional experience

Job description

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Position Overview

The Associate Director, POC is responsible for leading a portfolio of client accounts, guiding strategic media planning and investment decisions, and managing high-performing teams. This role serves as a senior client partner and strategic advisor, ensuring the successful development, execution, and optimization of Point of Care advertising campaigns while driving client growth, operational excellence, and team development.

The ideal candidate is an experienced media professional with strong leadership skills, deep POC expertise, and a proven ability to manage complex client relationships and business objectives.

Key Responsibilities

• Lead the development and execution of strategic POC media plans that align with client business objectives.
• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships.
• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts.
• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members.
• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability.
• Identify opportunities to grow existing client business and support new business development efforts.
• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders.
• Drive process improvements and operational efficiencies that enhance team effectiveness and client service.
• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies.
• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities.

Qualifications Required

• Bachelor’s degree or equivalent professional experience.
• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within POC or a media agency environment.
• Demonstrated success managing client relationships and leading large-scale media programs.
• Proven experience developing and managing high-performing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Deep understanding of POC media planning, buying, measurement, and marketplace dynamics.
• Experience managing significant client budgets and driving account growth.
• Experience leading cross-functional teams and agency initiatives.
• Familiarity with industry measurement, research, and planning tools.

Core Competencies

• Client Leadership
• Strategic Planning
• Team Development & Coaching
• Business Growth
• Media Expertise
• Executive Communication
• Operational Excellence
• Relationship Management

This role offers the opportunity to shape client strategy, develop future leaders, and play a critical role in driving growth and innovation across a dynamic Point of Care media business.

$115,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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