Senior PMM: Private Equity GTM & AI Enablement

Juniper Square; Dallas (TX); On-site; USD 115,000 - 215,000; Full time

Benefits offered by this job

Health, dental, and vision care

Life insurance

Mental wellness coverage

Fertility and family support

Flex Time Off

Job summary

Juniper Square seeks a Senior Product Marketing Manager for Private Equity to own messaging and enablement across the PE buying group. You will translate PE buyer insights into persona-specific narratives, drive content and deal support, and collaborate with Sales, Demand Gen, and Product to accelerate PE deals.

You’ll partner closely with leadership to ensure go-to-market motion stays aligned with how PEfirms buy, while leveraging AI tools to speed up research and asset production.

Qualifications

• 3+ years of experience in the private equity ecosystem.
• Fluent in AI tools and LLMs to accelerate GTM work.
• Excellent written and verbal communication skills.

Responsibilities

• Define PE strategy, positioning and messaging to differentiate across stakeholders.
• Co-create collateral to win PE deals: executive briefs, ROI narratives, battlecards, stakeholder decks.
• Lead voice-of-customer research and competitive intelligence to align GTM with PE buying patterns.
• Partner with Demand Gen and Product to translate insights into scalable messaging assets.

Skills

AI Fluency

Strong communication

B2B GTM

PE knowledge

Job description

Juniper Square seeks a Senior Product Marketing Manager for Private Equity to own messaging and enablement across the PE buying group. You will translate PE buyer insights into persona-specific narratives, drive content and deal support, and collaborate with Sales, Demand Gen, and Product to accelerate PE deals.

You’ll partner closely with leadership to ensure go-to-market motion stays aligned with how PEfirms buy, while leveraging AI tools to speed up research and asset production.