Private Equity Product Marketing Lead — AI-Driven Growth

Juniper Square; Denver (CO); On-site; USD 115,000 - 215,000; Full time

Benefits offered by this job

Health, dental, vision

Life insurance

Mental wellness

Family support

Flexible PTO

Family leave

Retirement plan

Home office setup allowance

Professional development

Job summary

Juniper Square is seeking a Senior Product Marketing Manager for Private Equity to own messaging, positioning, and enablement that advance PE deals from initial conversations to competitive evaluations.

You will become the internal PE expert, translating buyer needs into persona-specific narratives and collateral, while partnering with Sales, Demand Gen, and Product to drive pipeline and revenue.

Qualifications

• 3+ years in the private equity ecosystem or related PE markets.
• Experience in B2B product marketing or GTM strategy is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Define PE strategy, positioning and messaging for multiple stakeholders.
• Create buyer personas, playbooks, and content for each stage of the sales journey.
• Co-create collateral with Sales to win PE deals including decks and ROI narratives.
• Lead voice-of-customer research to inform messaging and GTM.
• Collaborate with Demand Gen, Product and Customer Marketing.

Skills

AI fluency

Strong communication

Private equity knowledge

Tools

LLMs / AI tools

Job description

Juniper Square is seeking a Senior Product Marketing Manager for Private Equity to own messaging, positioning, and enablement that advance PE deals from initial conversations to competitive evaluations.

You will become the internal PE expert, translating buyer needs into persona-specific narratives and collateral, while partnering with Sales, Demand Gen, and Product to drive pipeline and revenue.