Private Equity Product Marketing Lead: Strategy & Enablement

Juniper Square; Seattle (WA); On-site; USD 115,000 - 215,000; Full time

Benefits offered by this job

Health, dental, and vision care for你u

Life insurance

Mental wellness coverage

Fertility and growing family support

Flex Time Off in addition to company‑p

Paid family leave, medical leave, and　

Retirement saving plans

Home office setup allowance

Annual professional development

Job summary

Juniper Square is seeking a Senior Product Marketing Manager, Private Equity in Seattle to own messaging, positioning, and enablement that moves PE deals forward from the first conversation to final evaluations.

You’ll become the internal PE expert on buying groups, personas, and content needs, translating insights into narratives and collateral while partnering with Sales, Demand Gen, and Product to align the go-to-market motion.

Qualifications

• 3+ years of experience in the private equity ecosystem.
• Experience in B2B product marketing or GTM strategies is advantageous but not required.
• AI fluency and ability to use AI tools to accelerate work; judgment on when human input is needed.
• Strong written and verbal communication to translate market insights into clear GTM artifacts.

Responsibilities

• Develop PE strategy, positioning and messaging across stakeholder groups.
• Create PE persona and industry playbooks for buyer and influencer roles.
• Co-create sales collateral for PE deals (briefs, ROI narratives, battlecards, decks).
• Serve as internal PE deal dynamics expert influencing messaging.
• Conduct voice-of-customer research and win/loss analysis for PE.
• Own competitive intelligence for the PE segment and share insights with Sales, Growth Marketing, and Product.

Skills

PE ecosystem experience

AI fluency

Communication skills

Job description

Juniper Square is seeking a Senior Product Marketing Manager, Private Equity in Seattle to own messaging, positioning, and enablement that moves PE deals forward from the first conversation to final evaluations.

You’ll become the internal PE expert on buying groups, personas, and content needs, translating insights into narratives and collateral while partnering with Sales, Demand Gen, and Product to align the go-to-market motion.