Senior PMM LATAM: Crypto Growth & Community

OKX; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D programs for employees' growth and

Team building programs and company e v

More that we love to tell you along

Job summary

OKX LATAM is seeking a Senior Product Marketing Manager to shape go-to-market strategies for CeFi and Web3 offerings. You will lead region-specific campaigns, localize messaging, and collaborate with GMs, product and global marketing teams to drive adoption.

You will build community programs, engage influencers, host events, and analyze market trends to guide product direction in a fast-growing crypto company.

Qualifications

• 7+ years in product marketing, fintech, or crypto.
• Deep knowledge of financial markets including crypto, forex and derivatives.
• Digital marketing expertise for fintech/crypto with a focus on conversion and content.
• Experience building crypto-native communities, influencer programs and events.
• Strong communication skills; ideally trilingual English, Spanish, Portuguese.
• Proficiency in market research, competitive analysis and trend forecasting in digital assets.

Responsibilities

• Lead GTM campaigns for CeFi and Web3 across LATAM with localized messaging.
• Increase product visibility and user acquisition through digital campaigns and partnerships.
• Adapt global narratives to LATAM market behavior and regulations.
• Execute community programs, influencer partnerships and grassroots storytelling.
• Support regional presence via events, meetups, and hackathons with measurable leads.
• Collaborate with local GMs, BD and global product teams for high-impact initiatives.
• Analyze user insights and regional trends to inform product and marketing decisions.
• Monitor KPIs and adoption metrics to meet growth and awareness goals.

Skills

Consumer tech background

Fintech experience

Crypto industry experience

Digital marketing

Community building

Communication skills

Multilingual English/Spanish/Português

Job description

OKX LATAM is seeking a Senior Product Marketing Manager to shape go-to-market strategies for CeFi and Web3 offerings. You will lead region-specific campaigns, localize messaging, and collaborate with GMs, product and global marketing teams to drive adoption.

You will build community programs, engage influencers, host events, and analyze market trends to guide product direction in a fast-growing crypto company.