Principal Product Manager, Growth

OKX; San Jose (CA); On-site; USD 214,666 - 375,666; Full time

Benefits offered by this job

Performance bonus

Long-term incentives

Full range of medical benefits

Job summary

OKX is seeking a Growth Product Manager to lead user acquisition and retention efforts. This role involves defining the growth vision, designing impactful campaigns, and leveraging data for decision-making in a fast-paced crypto environment. The ideal candidate has 5–10+ years of experience in product management with a solid track record in growth, preferably in crypto or fintech. The position offers a competitive salary of $214,666 to $375,666, alongside bonuses and comprehensive benefits.

Qualifications

• 5–10+ years of product management experience, with 3 years in growth.
• Proven track record of significant user or revenue growth.
• Strong understanding of fraud and abuse patterns.

Responsibilities

• Define the growth product vision and set strategic direction.
• Design growth campaigns based on clear hypotheses.
• Conduct funnel analysis to identify growth opportunities.
• Build fraud-resistant growth systems and model abuse vectors.
• Drive cross-functional execution in a globally distributed org.
• Champion AI-native product development for decision-making.

Skills

Product management experience

Growth campaign design

Funnel analysis

Cross-functional execution

Excellent communication skills

Job description

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About The Opportunity

We are looking for a sharp, hands‑on Growth Product Manager to join OKX's Growth team and own the programs that drive user acquisition, activation, and retention at scale. You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems that directly move our core business metrics.

OKX is one of the world's leading crypto exchanges, serving over 50 million users globally. As we scale our US and European presence in a rapidly evolving regulatory landscape, our Growth team sits at the intersection of product, data, and go‑to‑market. If you want to do the most impactful growth work in crypto right now, with real budget, real data, and real users, this is the seat.

What You’ll Be Doing

Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets.

Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes.

Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest‑leverage growth opportunities and make fast resource allocation decisions.

Build fraud‑resistant growth systems by design — model abuse vectors proactively, architect product‑level guardrails against bot attacks, multi‑accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner.

Drive cross‑functional execution cross‑functionally in a fast‑moving, globally distributed org.

Champion AI‑native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision‑making across the team.

Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments.

What We Look For In You

5–10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation — ideally at a crypto exchange, fintech platform, or hyper‑growth consumer company.

Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results.

Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast.

Strong understanding of fraud and abuse patterns in growth programs.

Thrives in ambiguity and speed: you’re comfortable operating with incomplete information, making fast calls, and course‑correcting.

Genuine enthusiasm for AI‑native workflows to multiply your output and are excited about integrating them into product development processes.

Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead.

Experience with multi‑market or multi‑region growth is a strong plus.

Crypto‑native or fintech background is strongly preferred.

OKX Statement

The salary range for this position is $214,666 to $375,666. The salary offered depends on a variety of factors, including job‑related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long‑term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered.

Applicants should apply via Okcoin and OKX internal or external careers site.

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, non‑job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.