Senior PMM - Consumer Experience

LinkedIn; San Francisco (CA); Hybrid; USD 125,000 - 195,000; Full time

Benefits offered by this job

Annual bonus

Stock options

Benefits

Job summary

LinkedIn is seeking a Senior Product Marketing Manager for Consumer Experience to shape product strategy and messaging for the core consumer experience. You will collaborate with product management, design, engineering, market research, marketing, and communications to define the vision and roadmap for how professionals connect and grow.

You will lead go-to-market plans, translate complex tech into compelling narratives, and evangelize learnings across the organization while driving growth

Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years of marketing experience, with a preference for product marketing.

Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams.
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience.
• Develop messaging and go-to-market plans for new launches, including positioning, messaging, and channel strategies.
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives.
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization.
• Run, track, and measure impact of marketing experiments and initiatives on core metrics.

Skills

Product positioning

Messaging

Data-driven experiments

Cross-functional leadership

Education

Bachelor’s degree or equivalent experience

Job description

LinkedIn is seeking a Senior Product Marketing Manager for Consumer Experience to shape product strategy and messaging for the core consumer experience. You will collaborate with product management, design, engineering, market research, marketing, and communications to define the vision and roadmap for how professionals connect and grow.

You will lead go-to-market plans, translate complex tech into compelling narratives, and evangelize learnings across the organization while driving growth