Product Marketing Leader, Ads & Cross-Format

Amazon; Seattle (WA); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Health insurance

RSUs

Job summary

Amazon Ads is seeking a strategic and customer-obsessed Product Marketing Manager to bridge product development and go-to-market execution, unifying how advertisers discover, plan, and activate campaigns across Amazon’s advertising surfaces. You’ll translate customer research, competitive intelligence, and product strategy into compelling narratives for advertisers and internal stakeholders.

You’ll partner with Product Management, Go-to-Market, and cross-functional teams to shape positioning and

Qualifications

• 9 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Responsibilities

• Conduct in-depth research and competitive analysis to identify opportunities for Amazon Ads products across formats
• Communicate product vision and direction to internal and external stakeholders with a cohesive omnichannel story
• Partner with Product Managers to prioritize feedback, test, and refine the strategic roadmap across intersecting products
• Align GTM strategy to the product roadmap and translate cross-surface capabilities into clear messaging
• Develop single-source-of-truth documentation for positioning, messaging, availability, best practices, and FAQs

Skills

Marketing strategy

Data-driven decisions

Cross-functional collaboration

Executive communication

Tools

GTM initiatives

Job description

Amazon Ads is seeking a strategic and customer-obsessed Product Marketing Manager to bridge product development and go-to-market execution, unifying how advertisers discover, plan, and activate campaigns across Amazon’s advertising surfaces. You’ll translate customer research, competitive intelligence, and product strategy into compelling narratives for advertisers and internal stakeholders.

You’ll partner with Product Management, Go-to-Market, and cross-functional teams to shape positioning and