Senior PM: AI-Driven Marketing Campaigns

Amazon; Seattle (WA); On-site; USD 151,000 - 205,000; Full time

Job summary

Amazon’s Prime Video is seeking a strategic Senior Product Manager to lead AI-native marketing campaign intelligence tools that help plan, target, and measure campaigns across social, streaming, and publishing channels. We are building a data-driven product roadmap and a lifecycle from requirements to launch, with collaboration from UX and engineering teams to ship practical AI-powered features.

You will drive the vision, own the roadmap, and work with marketing stakeholders and partners to turn

Qualifications

• 2+ years of end-to-end product delivery experience.
• 5+ years of technical product or program management experience.
• Bachelor's degree.
• Experience influencing engineering decisions and strategy related to a product.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience managing technical products or online services.
• Experience representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning.

Responsibilities

• Define and own the product roadmap for the marketing campaign intelligence system, aligning priorities with Prime Video's marketing and customer acquisition goals.
• Partner with UX designers and engineering teams to translate business and functional requirements into AI-native product features, from concept through launch.
• Collaborate with marketing stakeholders, asset development product managers, and agency partners to integrate campaign strategy and performance feedback into AI-powered automation systems.
• Analyze campaign performance data, customer behavior trends, and market signals to inform product decisions and measure outcomes against defined success criteria.
• Write clear product documents, including vision narratives, technical specifications, and launch plans, and present them to cross-functional leadership to drive alignment.

Skills

End-to-end delivery

Technical PM leadership

Roadmap strategy

Stakeholder advocacy

Product ownership

Engineering collaboration

Feature tradeoffs

Education

Bachelor's degree

Tools

Tableau

QlikView

QuickSight

Job description

Amazon’s Prime Video is seeking a strategic Senior Product Manager to lead AI-native marketing campaign intelligence tools that help plan, target, and measure campaigns across social, streaming, and publishing channels. We are building a data-driven product roadmap and a lifecycle from requirements to launch, with collaboration from UX and engineering teams to ship practical AI-powered features.

You will drive the vision, own the roadmap, and work with marketing stakeholders and partners to turn