Senior PM, AI Adoption & Growth

Demandbase, Inc.; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

Demandbase, Inc. in the United States is seeking a senior product manager to own the customer journey from discovery through value realization, driving adoption and monetization of an AI-native platform.

You will define growth strategies, partner with analytics, and lead product experiments to optimize onboarding, activation, and expansion across multiple GTM personas. This role offers the unique chance to build a scalable growth engine for Demandbase's AI-native vision.

Qualifications

• 5+ years in product management or related field in SaaS growth, PLG, AI products, or workflow platforms.
• Proven ability to move activation, retention, expansion, or consumption metrics through shipped product changes.
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetisation.
• Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision.
• Experience influencing multiple product teams without taking over their roadmaps.

Responsibilities

• Define the product-led growth strategy for Demandbase's AI-native application.
• Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion.
• Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment.
• Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths.
• Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas.

Skills

SaaS growth

PLG

AI products

Workflow platforms

Activation metrics

Analytical judgment

Cross-team influence

Job description

Demandbase, Inc. in the United States is seeking a senior product manager to own the customer journey from discovery through value realization, driving adoption and monetization of an AI-native platform.

You will define growth strategies, partner with analytics, and lead product experiments to optimize onboarding, activation, and expansion across multiple GTM personas. This role offers the unique chance to build a scalable growth engine for Demandbase's AI-native vision.