Senior Platform Strategy & Audience Engagement Lead

Brigham Young University; United States; On-site; USD 92,000 - 119,000; Full time

Benefits offered by this job

401k with employer contributions

13 paid holidays

22 days paid vacation

Medical and dental benefits

Employee assistance program

Tuition benefits

Access to athletic facilities

Free on-campus parking

Discounts at the BYU Store

Job summary

Brigham Young University seeks a visionary Senior Manager, Platform Strategy & Audience Engagement to lead BYUtv and BYUradio. In this role, you'll drive audience engagement across various digital platforms, ensuring impactful content delivery. Your leadership will significantly shape how millions engage with our inspirational programming.

Applicants should have over 7 years of relevant experience, a Bachelor’s degree, and a strong grasp of analytics and digital media strategies. The position offers excellent benefits including 401k, paid vacation, and tuition assistance.

Qualifications

• 7+ years of leadership experience in digital media, product management, programming, or audience engagement.
• Strong strategic thinking, leadership, and people management skills.
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives.

Responsibilities

• Lead strategy for BYUtv and BYUradio platforms.
• Mentor and guide managers across Digital Product & Merchandising.
• Use analytics and audience insights to inform scheduling and marketing campaigns.

Skills

Leadership experience in digital media

Strategic thinking

Analytics expertise

People management skills

Education

Bachelor’s degree in marketing, media, communications, or related field

Advanced degree

Tools

CRM/CEM platforms

Analytics tools

UX/UI best practices

Job description

Brigham Young University seeks a visionary Senior Manager, Platform Strategy & Audience Engagement to lead BYUtv and BYUradio. In this role, you'll drive audience engagement across various digital platforms, ensuring impactful content delivery. Your leadership will significantly shape how millions engage with our inspirational programming.

Applicants should have over 7 years of relevant experience, a Bachelor’s degree, and a strong grasp of analytics and digital media strategies. The position offers excellent benefits including 401k, paid vacation, and tuition assistance.