Senior Manager, Platform Strategy & Audience Engagement

Brigham Young University; United States; Presencial; USD 92.000 - 119.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k with employer contributions

13 paid holidays

22 days paid vacation

Medical and dental benefits

Employee assistance program

Tuition benefits

Access to athletic facilities

Free on-campus parking

Discounts at the BYU Store

Descripción de la vacante

Brigham Young University seeks a visionary Senior Manager, Platform Strategy & Audience Engagement to lead BYUtv and BYUradio. In this role, you'll drive audience engagement across various digital platforms, ensuring impactful content delivery. Your leadership will significantly shape how millions engage with our inspirational programming.

Applicants should have over 7 years of relevant experience, a Bachelor’s degree, and a strong grasp of analytics and digital media strategies. The position offers excellent benefits including 401k, paid vacation, and tuition assistance.

Formación

• 7+ years of leadership experience in digital media, product management, programming, or audience engagement.
• Strong strategic thinking, leadership, and people management skills.
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives.

Responsabilidades

• Lead strategy for BYUtv and BYUradio platforms.
• Mentor and guide managers across Digital Product & Merchandising.
• Use analytics and audience insights to inform scheduling and marketing campaigns.

Conocimientos

Leadership experience in digital media

Strategic thinking

Analytics expertise

People management skills

Educación

Bachelor’s degree in marketing, media, communications, or related field

Advanced degree

Herramientas

CRM/CEM platforms

Analytics tools

UX/UI best practices

Descripción del empleo

Senior Manager, Platform Strategy & Audience Engagement

BYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact. (Explore our inspiring content at byutv.org and byuradio.org.)

What you’ll do in this position:

• Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
• Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
• Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
• Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
• Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences

What qualifies you for this role:

Required

• A firm commitment to the mission of BYU and BYU Broadcasting
• Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
• 7+ years of leadership experience in digital media, product management, programming, or audience engagement
• Strong strategic thinking, leadership, and people management skills
• Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement

Preferred

• Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).
• Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.
• Proven success driving innovation in cross-platform audience engagement and retention.

Benefits

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
• Employee assistance program, available to the employee and all members of their household.
• Tuition benefits for employees and eligible family members.
• Access to athletic facilities.
• Excellent medical/dental benefits.
• Short/long-term disability benefits.
• Paid parental and maternity leave.
• Wellness Program.
• Free on-campus parking.
• Free UTA passes for employees, spouses, and qualified dependents.
• Discounts at the BYU Store and for many events at BYU.

Pay

Pay Grade: 55 Typical Starting Pay: $92,000 - $119,000. The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

Equal Employment Opportunity Statement

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.