Senior Planner

Grow Therapy; New York (NY); On-site; USD 161,000 - 197,000; Full time

Benefits offered by this job

Health Benefits

Grow for Grow

Financial Wellness

Flexible Time Off, Holidays & Winter

Parental Leave

Mental Health Time

Wellness Stipend

Commuter Benefits

Home Office & Meals

Additional Perks

Job summary

Grow Therapy in New York, NY is seeking a Senior Planner to lead marketing strategy for enterprise, payor, and partnerships within its brand planning team. You will own insights, drive cross-functional alignment, and translate complex business needs into actionable campaigns.

The ideal candidate brings deep B2B experience, strong storytelling, and the ability to build trusted relationships across product, research, data, and creative teams.

Qualifications

• 8+ years of experience in brand strategy, brand planning, or integrated marketing with meaningful B2B experience.
• Strong familiarity with B2B marketing dynamics, including longer sales cycles and hard-to-reach audiences.
• Proven track record of developing positioning and messaging for B2B audiences and multisided marketplaces.
• Experience writing creative briefs and translating complex needs into strategic narratives.
• Experience working cross-functionally in fast-moving organizations and aligning without direct authority.

Responsibilities

• Architect the B2B marketing approach, audiences, and most effective channels.
• Develop B2B-specific positioning and messaging architectures for enterprise, payor, and partnerships.
• Build and own integrated campaign roadmaps with clear objectives and execution plans.
• Serve as liaison between B2B owners and brand/marketing for alignment and support.
• Partner cross-functionally with creative, product, research, data, and other stakeholders.
• Develop insights and write creative briefs translating business needs into directions for creative teams.
• Facilitate campaign kickoffs, working sessions, and reviews ensuring alignment with B2B strategy.
• Ensure creative output ladders up to the broader brand strategy for B2B audiences.
• Implement scalable planning and communication rhythms across teams.
• Evaluate campaign performance with analytics to refine messaging and impact.

Skills

Brand strategy

B2B marketing

Cross-functional collaboration

Creative briefs

Stakeholder management

Job description

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

We’re looking for a Senior Planner to join the Brand Planning team and lead marketing strategy and execution for an emerging side of our growing business: Enterprise, Payor, and Partnerships. In this role, you’ll lead development of a marketing strategy for B2B audiences in close partnership with cross-functional leaders, including positioning and messaging, audience insights, channel planning, roadmaps and creative executions.

You’ll be the owner of insights and marketing initiatives related to these audiences, and act as the connective tissue between relevant product, creative, research, data, and other teams to ensure consistency and alignment to the overall company and brand strategy.

The ideal candidate is an experienced brand strategist or integrated marketer with a sharp POV, excellent ability to build trust across an organization, and translate ambiguity into actionable and clear plans. Agency and client side experience is a plus, deep B2B knowledge and experience is essential.

What You’ll Be Doing

• Architecting the B2B marketing approach, including understanding landscape, audiences, and most effective marketing channels and methods

• Develop B2B-specific positioning and messaging architectures, elevating unique insights into the enterprise, payor, and partnership industries

• Build and own integrated campaign roadmaps, defining objectives and executional plans to bring campaigns to life effectively

• Serve as the liaison and connective tissue between the B2B business owners and the brand & marketing team, ensuring effective partner support plus brand alignment

• Partner cross-functionally with creative, product, product marketing, lifecycle, research, data, and other relevant stakeholders to drive alignment and clarity

• Develop insights and write creative briefs that translate complex business needs into inspiring direction for creative teams

• Facilitate campaign kickoffs, strategic working sessions, and creative reviews, ensuring all stakeholders are anchored to B2B strategy and campaign objectives

• Ensure all creative output ladders up to the broader brand strategy while addressing the distinct needs and expectations of B2B audiences

• Implement scalable planning and communication rhythms that keep cross-functional partners aligned and work moving efficiently

• Evaluate campaign performance in partnership with analytics, using data to continuously refine messaging strategy and improve business impact

You\'ll Be a Good Fit If You Have

• 8+ years of experience in brand strategy, brand planning, or integrated marketing—with meaningful B2B experience, ideally spanning both agency and in-house environments

• Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard to reach audiences, and specific seasonality dynamics

• A proven track record of developing positioning and messaging for B2B audiences, multisided marketplace and/or health care experience a plus

• Demonstrated expertise in writing creative briefs, developing messaging frameworks, and translating complex business needs into clear strategic narratives

• Experience working cross-functionally in fast-moving organizations, with the instincts to build trust and drive alignment without direct authority

• A strategic yet hands-on approach—equally comfortable developing the vision and rolling up your sleeves to make it real

• Exceptional communication and influence skills, with the ability to navigate ambiguity and bring clarity to complex or emerging business areas

• A proactive, solutions-oriented mindset and a genuine passion for building brands with consistency and purpose

Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is:

Hybrid Commitment: $161,000 - $197,000 USD Annually

This role is hybrid (onsite from our NYC hub location three days per week: Tuesday, Wednesday, Thursday). Arrangements include travel 2–3 times per year (e.g., company and department offsites).

Full Time Employee Benefits:

• Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.

• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)

• Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.

• Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge

• Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.

• Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.

• Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.

• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.

• Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.

• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.