Senior Growth Manager – Strategic Partnerships

Transformcap; New York (NY); On-site; USD 161,000 - 197,000; Full time

Benefits offered by this job

Health Benefits

Grow for Grow

Financial Wellness

Flexible Time Off

Parental Leave

Mental Health Mornings/Afternoons

Wellness & Development Stipend

Commuter Benefits

Home Office & Meals

Additional Perks

Job summary

Grow Therapy seeks a Sr. Growth Manager, Strategic Partnerships to drive demand generation and lead conversion across strategic partner categories. You will manage paid channels, optimize the full funnel, and build new growth channels to hit scale and efficiency goals.

Collaboration with Partnerships, Sales, Product, Data, and Finance is essential to success. The role is based in New York, NY with in-office presence three days per week, and travel 2–3 times per year.

Qualifications

• 7+ years of experience in growth marketing, demand gen, or performance marketing in a consumer marketplace.
• Proven track record of building and scaling lead-generation funnels.
• Experience managing paid channels and optimizing multi-stage conversion funnels.
• Experience identifying and building new growth channels from the ground up.

Responsibilities

• Build roadmap for generating qualified leads across strategic partner categories.
• Manage paid channels end to end: planning, execution, budget pacing, optimization.
• Own the conversion funnel across all stages to improve conversion rates.
• Identify, test, and scale new growth channels for broader reach and efficiency.
• Create learning agendas and experiment frameworks to validate performance.
• Build and own growth measurement and data with Data/Finance partners.

Skills

Growth marketing leadership

Demand generation

Paid channels management

Analytics & data-driven

Cross-functional collaboration

ABM experience

Customer-focused

Job description

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

The Opportunity:

We are looking for a Sr. Growth Manager, Strategic Partnerships to build and scale the conversion journey across our strategic partner categories—including employer / EAP, primary care (PCP), and other high-value partnership types. In this role, you'll own demand generation and qualified lead conversion end to end—accountable for both strategy and execution. You will manage paid channels, optimize the full conversion funnel, and find new growth channels that ensure we hit our scale and efficiency goals while also building strong brand recognition and favorability.

You will work closely with Strategic Partnerships, Sales, Product, Data, Finance, and Creative to develop strategies, accelerate performance outcomes against those strategies, and ultimately build this program into one of our largest, most successful growth channels. You will also own the pipeline that fuels our partnership growth and lead cross-functional initiatives that strengthen our approach to lead quality, funnel health, and sustainable yet rapid growth.

The ideal candidate is a seasoned growth marketer who is scrappy yet strategic, with strong customer instincts and a bias for action, fluency across paid channels and funnel optimization, and a track record of 0→1 and 1→many. You are equally versed in how to run efficient paid programs at scale and in how to identify and build entirely new growth channels from the ground up. You’re excellent at working with your Data partners to build the right architecture and enrichment levels that can scale and deliver actionable outputs.

What You Will Be Doing:

• Build the roadmap for generating qualified leads across strategic partner categories, including employers, primary care physicians,, and other partnership types
• Manage paid channels end to end—planning, execution, budget pacing, and optimization against efficiency and volume targets
• Own the conversion funnel across every stage, from first touch to qualified lead, and drive continuous improvement in conversion rates and experience
• Identify, test, and scale new growth channels to expand reach and improve efficiency
• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization
• Build and own growth measurement and data that ensure strategic goal-setting, in partnership with Data and Finance, including funnel analytics, CAC, lead quality, and attribution mapping
• Collaborate deeply with Partnerships and Sales to align on target audiences, prioritization, lead quality, and optimizations
• Evaluate channel-level and funnel-level insights to guide optimization, investment decisions, and resource allocation
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results that all of Partnerships can leverage
• Stay current with growth trends, channel shifts, and platform capabilities to identify new opportunities for scale and efficiency

This role is based in our New York, NY hub, where we require an in-office presence three days per week.

You Will Be a Good Fit If You Have:

• 7+ years of experience in growth marketing, demand gen, or performance marketing, ideally within a consumer marketplace. Account-based experience is a plus
• A proven track record of building and scaling lead-generation funnels that drive measurable business outcomes
• Demonstrated expertise managing paid channels and optimizing multi-stage conversion funnels against scale and efficiency goals
• Experience identifying and building new growth channels from the ground up
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
• Experience partnering closely with partnerships, sales, product, and data teams to ship against shared goals
• A genuine obsession with the customer and a habit of grounding every decision in customer behavior and needs
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities
• A relentless focus on measurable impact and driving real, measurable business growth

Employment Type:

Full Time, Exempt

Base Compensation:

The base compensation range for this position is $161,000–$197,000 USD Annually.

This is a hybrid role with the expectation to work onsite from our NYC, hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits:

• Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.
• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
• Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.
• Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
• Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
• Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
• Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.
• Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions.

Application Review: Ashby's AI-Assisted Application Review helps review application materials against role‑specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report.

Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance. Choosing not to be recorded will not, by itself, affect your candidacy.

AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone.

State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we'll provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained.

Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact [e-mail]. We’re happy to help or offer an alternative way to participate.