Senior Planner

Avatara Personal Care, LLC; Los Angeles (CA); On-site; USD 95,000 - 135,000; Full time

Job summary

Avatara Personal Care, LLC seeks a Senior Planner to own the full planning cycle linking what we sell to what we make and stock. You will forecast retailer demand, manage inventory pace, and build a bottom‑up sales plan to drive revenue across key accounts.

You will balance supply and demand, maintain data integrity in ERP/MRP, and serve as the liaison between suppliers, retail partners, and internal teams. This role may be filled at Planner or Senior Planner level depending on experience.

Qualifications

• Bachelor's degree or above in Supply Chain Management, Business Administration, Finance, Operations, or a related field.
• 7–10 years of hands-on experience in demand/supply planning, inventory control, or wholesale/sales planning.
• Advanced Excel capabilities and experience with ERP/MRP environments (NetSuite/SAP/Oracle a plus).
• Familiarity with retailer point-of-sale and sell-through data sources is preferred.

Responsibilities

• Own the end-to-end planning cycle: demand, inventory, and wholesale revenue planning.
• Build and maintain demand plans across SKU portfolios using forecasts, velocity, seasonality, and promotions.
• Track sell-through by retailer and translate into replenishment and inventory requirements.
• Develop production and supply plans balancing domestic and international demand with capacity.
• Monitor 12-month horizon for supply gaps and manage SLOB inventory.
• Coordinate with suppliers through weekly order reviews to ensure OTIF delivery.
• Ensure ERP/MRP data integrity (lead times, MOQs, safety stock, BOMs).
• Collaborate with Marketing and Product to support NPD launches and transitions.
• Keep revenue plan aligned with unit demand plan and provide variance explanations.

Skills

Demand planning

Supply planning

Inventory management

Revenue planning

Analytical skills

Forecasting

Excel

Cross-functional collaboration

Education

Bachelor's degree or higher in Supply Chain Management or related field

Tools

ERP/MRP systems

NetSuite

SAP

Oracle

Job description

We are seeking a Senior Planner to join our team!

JOB DESCRIPTION

In this role, you will own the full planning cycle that connects what we sell to what we make and stock. Sitting at the intersection of demand, supply, and wholesale revenue, you will forecast how much product each retailer will sell through, ensure inventory keeps pace with that demand, and build the bottom‑up sales plan the business runs against. You will manage the delicate balance between supply and demand, maintain the integrity of our data systems, and serve as a vital link between our suppliers, our retail partners, and our internal teams.

This position can be filled at the Planner or Senior Planner level depending on experience.

KEY RESPONSIBILITIES

Demand & Inventory Planning

• Build and maintain the demand plan across your assigned SKU portfolio, translating retailer forecasts, historical velocity, seasonality, and promotional activity into a rolling unit forecast.
• Track sell‑through by retailer (Walmart, Target, CVS, Whole Foods Market, Amazon, and others) to understand how quickly each account is moving product at shelf, and convert that read into replenishment and inventory requirements.
• Determine reorder timing and quantities so that on‑hand and in‑transit inventory keep pace with each retailer's demand - preventing both out‑of‑stocks and excess.
• Reconcile sell‑in (shipments to retailers) against sell‑through (consumption at shelf) to flag accounts that are building or depleting inventory, and adjust the plan accordingly.
• Maintain an optimal inventory level - ensuring high fulfillment rates for customers while keeping working capital lean and minimizing excess.

Supply & Production Planning

• Develop and execute production and supply plans for your assigned SKU portfolio, balancing domestic and international demand with manufacturing capacity.
• Actively monitor the 12-month horizon to identify potential supply gaps and compare demand against potential sales opportunities to stay ahead of constraints.
• Proactively manage Slow‑Moving and Obsolete (SLOB) inventory, recommending rework or sales opportunities to keep the warehouse fresh.
• Participate and serve as the point of contact for our suppliers in weekly order reviews to ensure items are delivered on time and in full (OTIF).
• Secure firm delivery commitments for packaging and finished goods, and escalates any deviations from our demand plans.
• Monitor actual production output against committed plans, and drive solutions when gaps appear in the manufacturing schedule.
• Maintain the backbone of our ERP/MRP systems, including lead times, MOQs, safety stock levels, and BOMs.
• Partner with Marketing and Product Development to navigate New Product Development (NPD) launches and Phase‑In/Phase‑Out (PIPO) transitions.

Wholesale Revenue Planning

• Build the company's annual wholesale sales plan from the bottom up - by SKU, by store/account, and by sell‑through rate - to produce a defensible, granular topline revenue target rather than a top‑down estimate.
• Actualize sales monthly, comparing plan versus actual at the SKU and account level, and clearly explain the drivers behind each variance (distribution changes, velocity, promotions, timing).
• Reforecast on a regular cadence, incorporating month‑to‑date actuals, sell‑through trends, new distribution, and promotional plans, to land on the most accurate year‑end revenue projection possible.
• Keep the revenue plan and the unit demand plan synchronized, so commercial targets and inventory planning always reflect the same set of assumptions.
• Partner with Sales and leadership to pressure‑test the assumptions feeding the plan - distribution gains, shelf velocity, and promotional lift - and translate strategy into numbers.

Cross-Functional Partnership

• Support the Sales & Operations Planning (S&OP) process by providing data-driven insights on service levels, inventory targets, revenue outlook, and resource availability.
• Act as the "source of truth" for Sales and Customer Logistics regarding product timing, availability, and account-level forecast.

POSITION REQUIREMENTS

• Bachelor's degree or above in Supply Chain Management, Business Administration, Finance, Operations, or a related field.
• Must have at least 7-10 years of hands-on experience in demand/supply planning, inventory control, or wholesale/sales planning. Also demonstrated ownership of a revenue or demand plan.
• Strong command of sell‑through and revenue planning - able to build a bottom‑up plan by SKU and account, actualize monthly, and reforecast to an accurate year‑end landing.
• Advanced Excel capabilities, including financial modeling, plan‑versus‑actual analysis, and large‑data manipulation; working knowledge of ERP/MRP environments (experience with NetSuite, SAP, or Oracle is a major plus).
• Familiarity with retailer point‑of‑sale and sell‑through data sources (e.g., Walmart Retail Link, Target Partners Online, SPS Commerce, NielsenIQ/Circana) is strongly preferred.
• Solid understanding of wholesale and retail channel economics and how sell‑in versus sell‑through drives both inventory and revenue.
• Sharp analytical skills with a knack for solving complex operational and forecasting puzzles.
• Maintain high attention to detail while managing a high volume of SKUs, multiple retail accounts, and shifting priorities.
• Communicate effectively across departments and build strong relationships with cross‑functional partners and external retail and supplier contacts.
• Thrive in the energetic, ever‑changing environment of a growth‑oriented beauty brand.