Senior Pharmaceutical Marketing Analytics Lead - Hybrid

Radiant Systems Inc; Harmonville (PA); Hybrid; USD 143,270,000 - 183,221,000; Full time

Job summary

Radiant Systems Inc. seeks an experienced Advanced Analytics Manager to support a U.S.

commercial business unit by delivering data‑driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep pharmaceutical analytics experience, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field.
• 5+ years of experience in pharmaceutical, biotech, healthcare, or commercial analytics.
• Strong experience with HCP targeting and segmentation, healthcare claims analytics, predictive analytics, MMM.
• Advanced proficiency in SQL and Python or R; experience with IQVIA/Symphony data.

Responsibilities

• Conduct deep-dive analyses using medical and pharmacy claims, CRM, promotional activity, and other healthcare datasets.
• Develop insights on prescriber behavior, patient access, and channel performance to support marketing and sales strategy.
• Design and execute promotional effectiveness studies (A/B tests, test vs. control, DiD, matched cohort).
• Build predictive models for HCP targeting, call optimization, and field force optimization.
• Develop and maintain Marketing Mix Models to optimize promotional spend and measure field initiatives.

Skills

SQL

Python

R

HCP targeting

Segmentation

MMM

IQVIA/Symphony data

Communication

Education

Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field

Tools

SQL

Python

R

IQVIA/Symphony datasets

Job description

Radiant Systems Inc. seeks an experienced Advanced Analytics Manager to support a U.S.

commercial business unit by delivering data‑driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep pharmaceutical analytics experience, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.