Advanced Marketing Analytics Manager - Hybrid

Radiant Systems Inc; Harmonville (PA); Hybrid; USD 143,270,000 - 183,221,000; Full time

Job summary

Radiant Systems Inc. seeks an experienced Advanced Analytics Manager to support a U.S.

commercial business unit by delivering data‑driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep pharmaceutical analytics experience, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field.
• 5+ years of experience in pharmaceutical, biotech, healthcare, or commercial analytics.
• Strong experience with HCP targeting and segmentation, healthcare claims analytics, predictive analytics, MMM.
• Advanced proficiency in SQL and Python or R; experience with IQVIA/Symphony data.

Responsibilities

• Conduct deep-dive analyses using medical and pharmacy claims, CRM, promotional activity, and other healthcare datasets.
• Develop insights on prescriber behavior, patient access, and channel performance to support marketing and sales strategy.
• Design and execute promotional effectiveness studies (A/B tests, test vs. control, DiD, matched cohort).
• Build predictive models for HCP targeting, call optimization, and field force optimization.
• Develop and maintain Marketing Mix Models to optimize promotional spend and measure field initiatives.

Skills

SQL

Python

R

HCP targeting

Segmentation

MMM

IQVIA/Symphony data

Communication

Education

Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field

Tools

SQL

Python

R

IQVIA/Symphony datasets

Job description

We are hiring Advanced Commercial Analytics Manager - Hybrid.

Client: Major Pharmaceutical Client

Position: Advanced Marketing Analytics Manager - Hybrid

Duration: 12+ months on W2

Location: Plymouth Meeting, PA 19462

Pay Rate: $50.00-$64.00/ Hr on W2

Job Description

Position Summary

Seeking an experienced Advanced Analytics Manager to support a U.S. commercial business unit by delivering data-driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep experience in pharmaceutical commercial analytics, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.

Key Responsibilities

• Conduct deep-dive analyses using medical and pharmacy claims, CRM, promotional activity, and other healthcare datasets.
• Develop insights on prescriber behavior, patient access, and channel performance to support marketing and sales strategy.
• Design and execute promotional effectiveness studies using:
• A/B testing
• Test vs. Control
• Difference-in-Differences (DiD)
• Matched cohort analysis
• ROI and channel attribution
• Build predictive models for:
• HCP targeting
• Call optimization
• Field force optimization
• Develop and maintain Marketing Mix Models (MMM) to optimize promotional spend.
• Measure effectiveness of field force initiatives, sampling strategies, and targeting lists.
• Partner with Marketing, Sales, Operations, Business Technology, and external agencies on complex analytical projects.
• Present analytical findings and strategic recommendations to senior leadership.
• Lead or support quarterly business reviews and annual brand planning.

Required Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field.
• 5+ years of experience in pharmaceutical, biotech, healthcare, or commercial analytics.
• Strong experience with:
• HCP targeting and segmentation
• Healthcare claims analytics
• Predictive analytics
• Marketing Mix Modeling (MMM)
• Advanced proficiency in SQL and Python or R.
• Experience working with IQVIA, Symphony, or similar healthcare datasets.
• Strong communication skills with the ability to translate complex analyses into business recommendations.

Preferred Experience

• Pharmaceutical commercial analytics
• Promotional effectiveness measurement
• Field force optimization
• Brand performance analytics
• Patient and HCP media analytics
• Executive-level presentation and stakeholder management