Senior Healthcare Marketing Analytics Manager

Planet Pharma; Harmonville (PA); Sur place; USD 119 000 - 139 000; Plein temps

Résumé du poste

Planet Pharma in the United States seeks an Advanced Analytic Manager to join the Commercial Analytics & Insights team, partnering with Marketing, Sales, Operations, and Business Technology to deliver data-driven insights and guide field execution.

The ideal candidate translates complex analyses into clear business recommendations, designs MMM and promotional evaluations, and leads predictive modeling for HCP targeting and segmentation.

Qualifications

• 5+ years of analytics experience, preferably in pharma/healthcare or data-driven commercial environment.
• Experience designing studies like MMM, A/B testing, HCP segmentation, and targeting.
• Experience designing analytics strategies for HCP and Patient media.
• Experience with large datasets and tools such as Python, R, or SQL.
• Strong communication of complex findings to non-technical audiences.

Responsabilités

• Perform deep-dive analyses on brand performance using claims, CRM, promotional data, and other datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance to inform strategy.
• Design promotional evaluations with experimental methodologies to isolate ROI and attribution.
• Lead predictive modeling initiatives such as HCP targeting and segmentation; validate impact with sales operations.
• Collaborate with internal and external stakeholders on methodologies and readouts.
• Develop and maintain MMM to guide promotional spend allocation.
• Translate analytical findings into clear, concise presentations for senior leaders.
• Lead quarterly business reviews and annual planning with strategic recommendations.
• Measure effectiveness of field initiatives and targeting lists.

Connaissances

Analytics experience

Pharma/Healthcare domain

MMM / A/B testing

HCP segmentation

Communication of findings

Project management

Formation

Bachelor's degree in Analytics, Economics, Statistics

Outils

Python

R

SQL

Description du poste

Planet Pharma in the United States seeks an Advanced Analytic Manager to join the Commercial Analytics & Insights team, partnering with Marketing, Sales, Operations, and Business Technology to deliver data-driven insights and guide field execution.

The ideal candidate translates complex analyses into clear business recommendations, designs MMM and promotional evaluations, and leads predictive modeling for HCP targeting and segmentation.