Senior Pharma Copywriter — Cross‑Channel Creative Lead

Digitas Health; New York (NY); On-site; USD 81,000 - 117,000; Full time

Job summary

Digitas Health, a modern creative agency within Publicis Groupe, seeks a Senior Copywriter of Creative to concept, design, and implement pharma-focused visual materials for integrated cross-channel initiatives including large web initiatives, online advertising, digital marketing and broadcast.

The role demands strong conceptual and 360-campaign development skills and a collaborative, ego-free approach to elevating the agency’s creative offerings.

Qualifications

• Four year degree.
• 4-7 years’ experience, preferably within a creative agency space.
• Priority to candidates with DTC and HCP pharma experience.
• Solid understanding of marketing and advertising principles.
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums.
• Experience with online and offline media preferred.
• You are open to travel as needed.

Responsibilities

• Collaborate with creative team members to determine concept, brand and copy directions.
• Ensure copy tone and style are consistent with brand and style guidelines.
• Interact with project teams to understand business objectives and audience demographics.
• Translate concepts into effective messages.
• Contribute to brainstorming and creative brief development.
• Work on multiple projects simultaneously and juggle writing demands.
• Possess strong communication skills with a positive attitude.
• Support more senior creative leads, and mentor and partner with those more junior.
• You use the components of relevance in every program that you work on, checking alignment of relevance constantly and report misalignment to your team’s lead(s).
• You know the goals of every program that you work on and communicate those goals to the team consistently.
• You understand the needs, motivations, and aspirations relevant to your audiences.

Education

Four year degree

Job description

Digitas Health, a modern creative agency within Publicis Groupe, seeks a Senior Copywriter of Creative to concept, design, and implement pharma-focused visual materials for integrated cross-channel initiatives including large web initiatives, online advertising, digital marketing and broadcast.

The role demands strong conceptual and 360-campaign development skills and a collaborative, ego-free approach to elevating the agency’s creative offerings.