Pharma Copywriter: Cross-Channel DTC Creatives

Publicis Groupe; New York (NY); On-site; USD 66,120 - 101,790; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Paid time off

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe ANZ is seeking a Copywriter of Creative to concept, design, and execute pharma-focused visual materials for integrated cross-channel initiatives including large web projects, online advertising, digital marketing and broadcast where applicable.

You will collaborate with creative teams, ensure brand-consistent copy, and translate concepts into effective messages while traveling as needed and contributing to brainstorming and briefs.

Qualifications

• 2+ years of agency copywriting experience; pharma agency experience, is a must.
• BA or BS degree
• DTC experience is required
• Strong concepting experience with a book of examples
• Curiosity in leveraging AI tools to accelerate concept development, refine messaging, and inspire innovative creative solutions
• Ability to professional interface and partner with clients
• Solid understanding of marketing and advertising principles
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums
• Candidate must be open to travel as needed

Responsibilities

• Collaborate with creative team members to determine concept, brand and copy directions
• Ensure copy tone and style are consistent with brand and style guidelines
• Interact with project teams to understand business objectives and audience demographics
• Work together with art, copy and account staff to provide creative, strategically sound solutions for client, in-house and new business needs
• Work with senior writing staff to develop conceptual abilities
• Submit complete, fully referenced and annotated manuscripts consistent with clients’ style guide, with minimal supervision
• Initiate data searches and maintain reference files.
• Participate in client meetings
• Present work in an organized and interesting manner
• Translate concepts into effective messages
• Contribute to brainstorming and creative brief development
• Work on multiple projects simultaneously and juggle writing demands
• Possess strong communication skills with a positive attitude
• You leverage the components of relevance in every program that you work on, checking alignment of relevance constantly and report misalignment to your team’s lead(s)

Skills

Agency copywriting

Pharma domain experience

DTC experience

Concept development

AI-assisted ideation

Client interfacing

Marketing and advertising principles

Cross-channel campaigns

Travel flexibility

Education

BA or BS degree

Job description

Publicis Groupe ANZ is seeking a Copywriter of Creative to concept, design, and execute pharma-focused visual materials for integrated cross-channel initiatives including large web projects, online advertising, digital marketing and broadcast where applicable.

You will collaborate with creative teams, ensure brand-consistent copy, and translate concepts into effective messages while traveling as needed and contributing to brainstorming and briefs.