Pharma Copywriter: Cross-Channel Creative Lead

Publicis Groupe; New York (NY); Sur place; USD 81 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental

Vision

401K

Paid time off

Résumé du poste

Digitas Health, a modern creative agency within Publicis Groupe, seeks a Copywriter of Creative to concept, design, and execute pharma-focused materials for integrated campaigns across web, online advertising, digital marketing and broadcast.

You will collaborate with senior writers and cross-functional teams, leveraging AI tools to accelerate concept development, while traveling as needed to meet client needs and timelines.

Qualifications

• 4+ years of agency copywriting experience with pharma focus.
• BA/BS degree required.
• Direct-to-consumer (DTC) experience is required.
• Strong concepting portfolio with demonstrated campaigns.
• Curiosity about using AI tools to accelerate ideas and messaging.
• Ability to interface professionally with clients.
• Solid understanding of marketing and advertising principles.
• Experience on large cross-channel/direct marketing initiatives.

Responsabilités

• Collaborate with creative teammates to set brand and copy direction.
• Ensure copy tone aligns with brand guidelines.
• Work with teams to meet business objectives and audience needs.
• Develop conceptually strong, strategically sound solutions for clients.
• Partner with senior writers to enhance conceptual abilities.
• Prepare fully referenced manuscripts per style guides.
• Support brainstorming and creative brief development.
• Balance multiple projects and deadlines.

Connaissances

Pharma copywriting

Agency experience

DTC experience

Concepting

AI tools awareness

Client interfacing

Cross-channel marketing

Formation

BA or BS degree

Description du poste

Digitas Health, a modern creative agency within Publicis Groupe, seeks a Copywriter of Creative to concept, design, and execute pharma-focused materials for integrated campaigns across web, online advertising, digital marketing and broadcast.

You will collaborate with senior writers and cross-functional teams, leveraging AI tools to accelerate concept development, while traveling as needed to meet client needs and timelines.