Senior Performance Marketer - Mainstream

David Kennedy Recruitment; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Worldwide remote working

International acquisition scope

Job summary

David Kennedy Recruitment is assisting a fast-growing consumer AI company to hire a Senior Performance Marketer. You will own paid acquisition campaigns across mainstream consumer channels, managing significant monthly budgets and guiding creative testing.

The role is remote worldwide with international acquisition scope, offering exposure to a high-growth business and direct impact on CAC/ROAS metrics. Fluent English required and a strong B2C background is essential.

Qualifications

• Must have hands-on paid acquisition experience with direct campaign ownership.
• Experience managing large monthly media spend and analysing CAC/ROAS.
• Strong B2C acquisition background across consumer apps, subscriptions, or related sectors.

Responsibilities

• Launch, manage and optimise paid acquisition campaigns.
• Directly control and allocate significant monthly budgets.
• Monitor CAC, CPA, ROAS, LTV and payback performance.
• Own creative testing decisions and determine what to test, scale or stop.
• Develop and execute acquisition strategies across B2C channels.
• Scale campaigns across markets and platforms.
• Analyze subscriber funnel and cohort economics to inform decisions.
• Optimise web and subscription funnels to improve performance.
• Allocate budgets based on performance and priorities.
• Resolve acquisition challenges and comply with platform rules.
• Use attribution tools to measure campaign effectiveness.

Skills

Paid acquisition

Budget ownership

Analytics & CAC/ROAS

Creative testing

Subscription monetization

Job description

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team. The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets. Position: Senior Junior Performance Marketer - Mainstream Location: Remote (Europe/Asia) Employment type: B2B engagement preferred

DUTIES AND RESPONSIBILITIES:

• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness

REQUIREMENTS:

• Fluent in English, both written and spoken
• Proven hands-on paid acquisition experience with direct campaign ownership
• Personally controlled spend of $300K+ per month
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
• Proven ownership of creative testing decisions
• Experience personally deciding what to test, scale and stop
• Strong understanding of acquisition and subscription economics
• Comfortable working for an adult-AI companionship company

BENEFITS:

• Worldwide remote working
• Ownership of significant consumer acquisition activity
• International acquisition scope
• Exposure to a fast-growing consumer AI business
• And many more!!!