Senior Performance Creative Strategist — Direct-Response

Noom; Princeton (NJ); Hybrid; USD 105,000 - 137,000; Full time

Benefits offered by this job

401(k) with company match

Paid holidays and generous time off

Access to top-tier medical plans

Paid parental leave

Stock awards and performance-based bonus

Job summary

Noom is looking for a Senior Creative Strategist to lead performance creative initiatives focused on direct response advertising. This role involves managing a junior strategist and working with media buyers to optimize for performance.

The position is based in Princeton, operating on a hybrid schedule. Strong creative strategy experience and a proven record in digital marketing are essential. Benefits include competitive salary, 401(k) matching, comprehensive health plans, and generous time off.

Qualifications

• 6–10 years of total experience, with 3–5+ years in creative strategy or performance creative.
• Experience as a media buyer, art director, or copywriter is valued.
• Proven track record developing direct response ads across digital channels.

Responsibilities

• Own and develop Noom’s bottom-of-funnel performance creative strategy.
• Lead creative development and manage designers and agencies.
• Collaborate with media buyers and marketing leadership on strategy.

Skills

Creative strategy

Performance creative

Media buying

Brief-writing

Digital marketing

Job description

Noom is looking for a Senior Creative Strategist to lead performance creative initiatives focused on direct response advertising. This role involves managing a junior strategist and working with media buyers to optimize for performance.

The position is based in Princeton, operating on a hybrid schedule. Strong creative strategy experience and a proven record in digital marketing are essential. Benefits include competitive salary, 401(k) matching, comprehensive health plans, and generous time off.