Senior Creative Strategist, Performance

Noom; Princeton (NJ); On-site; USD 105,000 - 137,000; Full time

Benefits offered by this job

401(k) with company match

Paid holidays and generous time off

Access to top-tier medical plans

Paid parental leave

Stock awards and performance-based bonus

Job summary

Noom is looking for a Senior Creative Strategist to lead performance creative initiatives focused on direct response advertising. This role involves managing a junior strategist and working with media buyers to optimize for performance.

The position is based in Princeton, operating on a hybrid schedule. Strong creative strategy experience and a proven record in digital marketing are essential. Benefits include competitive salary, 401(k) matching, comprehensive health plans, and generous time off.

Qualifications

• 6–10 years of total experience, with 3–5+ years in creative strategy or performance creative.
• Experience as a media buyer, art director, or copywriter is valued.
• Proven track record developing direct response ads across digital channels.

Responsibilities

• Own and develop Noom’s bottom-of-funnel performance creative strategy.
• Lead creative development and manage designers and agencies.
• Collaborate with media buyers and marketing leadership on strategy.

Skills

Creative strategy

Performance creative

Media buying

Brief-writing

Digital marketing

Job description

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Marketing Team

Our Marketing team drives Noom’s growth by connecting people to programs that help them live healthier lives. Our performance creative function is at the heart of that — turning ideas into direct response ads that convert intent into action.

About the Role

As we continue to grow, we’re seeking a Senior Creative Strategist to own Noom’s bottom-of-funnel performance creative function. You’ll take over an established, active creative workstream focused on direct response advertising, lead a junior strategist, and serve as a key strategic partner to media buying, growth, and senior marketing leadership.

You Will

• Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
• Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
• Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
• Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
• Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
• Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
• Stay current on direct response creative trends, emerging formats, and competitive creative strategies

About You

If you’re interested in shaping the future of health through high-impact performance creative, this role may be for you!

You Have

• 6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
• Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
• Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
• Experience managing designers and/or external creative agencies
• Strong brief-writing skills and the ability to translate business objectives into creative direction
• Comfortable presenting creative strategy to senior leadership
• Background at a DTC, digital-first, or high-growth startup brand strongly preferred
• Light management experience or strong readiness to manage for the first timeHigh tolerance for ambiguity, change, and a fast-moving creative environment

What Makes This Job Amazing

• Step into an established performance creative function with real scope and visibility from day one
• Take on your first management responsibility in a supportive environment — one direct report with room to grow the team
• Work on a mission that matters — helping people build healthier habits and live longer lives
• Direct partnership with and mentorship from a seasoned Creative Director

What You’ll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $105,000 – $137,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).