Senior Performance Creative: Data-Driven Ad Architect

Canva; California (MO); Hybrid; USD 172,000 - 199,000; Full time

Benefits offered by this job

Equity packages

Health benefits plans

401(k) retirement plan with company**

Job summary

Canva seeks a seasoned creator who combines performance-focused creativity with strategic thinking. You will transform briefs and data into standout social ads across major platforms, craft hooks and scripts, and lead end-to-end production from concept to delivery.

You'll collaborate with strategists, marketers and partners, iterate quickly on short-form video, and turn learnings into repeatable playbooks while maintaining high quality and speed.

Qualifications

• 5+ years of experience across performance creative, copywriting, video production, or content creation.
• Portfolio of YouTube, Meta, or TikTok ads showing strong performance.
• Experience creating and remixing UGC-style content into ads that convert.
• Analytically minded; comfortable with dashboards and performance metrics.
• Deep understanding of platform dynamics and ad formats.
• Strong communicator who can present creative rationale to stakeholders.
• Ability to manage multiple projects and tight turnarounds without losing quality.

Responsibilities

• Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and others.
• Writing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.
• Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent.
• Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling.
• Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work.
• Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance.
• Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs.
• Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.

Skills

Performance creative

Copywriting

Video production

Content creation

UGC content

Analytics

Communication

Time management

Job description

Canva seeks a seasoned creator who combines performance-focused creativity with strategic thinking. You will transform briefs and data into standout social ads across major platforms, craft hooks and scripts, and lead end-to-end production from concept to delivery.

You'll collaborate with strategists, marketers and partners, iterate quickly on short-form video, and turn learnings into repeatable playbooks while maintaining high quality and speed.