Senior Partnership Marketing Lead

National Hockey League (NHL); New York (NY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401K match

Hybrid work schedule

Employee wellness programs

Job summary

National Hockey League (NHL) is seeking an experienced partnership marketing professional to manage US-based sponsor relationships and drive integrated activation plans. You will collaborate across Events, Sales, Marketing, Consumer Products, and Legal to deliver revenue-generating initiatives and renewals.

Responsibilities include coordinating with partner personnel, agencies and media, and working with NHL broadcast rights holders to deliver comprehensive broadcast and digital commitments.

Qualifications

• Minimum of four to six years partnership marketing, brand marketing, event marketing, and/or sales experience with a sports/entertainment property or agency.
• Experience interacting with multiple disciplines, developing and executing activation plans, and managing renewals.

Responsibilities

• Engage with US Partnership Marketing Director(s) to manage a portfolio of US-based Integrated Partnership Marketing relationships.
• Develop and execute fully integrated sponsorship activation plans aligned with League and Partner objectives.
• Interact with Partner personnel, agencies and media resources to fulfill contractual obligations.
• Collaborate with NHL broadcast rightsholders to build Partner broadcast, digital/social and NHL Network commitments.
• Manage associated department personnel including Account Executives, seasonal staff and interns.

Skills

Proactive

Communication

Analytical thinking

Sports passion

Attention to detail

Multitasking

Digital literacy

Education

Bachelor's degree in business/marketing or related field

Tools

PowerPoint

Excel

Word

Social media

Job description

National Hockey League (NHL) is seeking an experienced partnership marketing professional to manage US-based sponsor relationships and drive integrated activation plans. You will collaborate across Events, Sales, Marketing, Consumer Products, and Legal to deliver revenue-generating initiatives and renewals.

Responsibilities include coordinating with partner personnel, agencies and media, and working with NHL broadcast rights holders to deliver comprehensive broadcast and digital commitments.