Senior Manager, Partnership Marketing

National Hockey League (NHL); New York (NY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401K match

Hybrid work schedule

Employee wellness programs

Job summary

National Hockey League (NHL) is seeking an experienced partnership marketing professional to manage US-based sponsor relationships and drive integrated activation plans. You will collaborate across Events, Sales, Marketing, Consumer Products, and Legal to deliver revenue-generating initiatives and renewals.

Responsibilities include coordinating with partner personnel, agencies and media, and working with NHL broadcast rights holders to deliver comprehensive broadcast and digital commitments.

Qualifications

• Minimum of four to six years partnership marketing, brand marketing, event marketing, and/or sales experience with a sports/entertainment property or agency.
• Experience interacting with multiple disciplines, developing and executing activation plans, and managing renewals.

Responsibilities

• Engage with US Partnership Marketing Director(s) to manage a portfolio of US-based Integrated Partnership Marketing relationships.
• Develop and execute fully integrated sponsorship activation plans aligned with League and Partner objectives.
• Interact with Partner personnel, agencies and media resources to fulfill contractual obligations.
• Collaborate with NHL broadcast rightsholders to build Partner broadcast, digital/social and NHL Network commitments.
• Manage associated department personnel including Account Executives, seasonal staff and interns.

Skills

Proactive

Communication

Analytical thinking

Sports passion

Attention to detail

Multitasking

Digital literacy

Education

Bachelor's degree in business/marketing or related field

Tools

PowerPoint

Excel

Word

Social media

Job description

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

WHAT WE EXPECT OF YOU

Responsible for working closely with US Partnership Marketing Director(s) to manage a portfolio of US-based Integrated Partnership Marketing relationships.

Essential Duties And Responsibilities

Engage with a variety of League departments including, but not limited to, Events, Sales, Marketing, Consumer Products and Legal to develop and execute fully integrated sponsorship activation plans associated with League and Partner strategic objectives on behalf of multiple Partners. Interact with Partner personnel, agency and media resources to fulfill contractual obligations. Interact with NHL broadcast rightsholders to build and execute Partner broadcast, digital/social and NHL Network media commitments. Manage associated department personnel, including, as applicable, Account Executive(s), seasonal temporary and intern support.

Qualifications

Knowledge Areas/Experience

Required

• A minimum of four (4) to six (6) years partnership marketing, brand marketing, event marketing, and/or sales experience with a sports/entertainment property or consulting/activation agency including specific responsibility for client service and revenue generation.
• Candidates must have experience with (i) interacting with a variety of disciplines and levels within an organization, (ii) developing, presenting and executing successful activation plans and new revenue initiatives for Partners, (iii) assisting in the process of managing all aspects of Partner renewals, and (iv) managing a variety of tasks/projects simultaneously.

Education/Certifications

• Must have at least an undergraduate degree in business/marketing or related field.

Required Skills

• Pro‑active, self‑motivated individual with the ability to effectively manage multiple tasks and establish daily work priorities in a high energy atmosphere.
• Excellent written and verbal communication skills.
• Strong analytic and critical thinking skills, decision‑making capacity and problem‑solving abilities.
• Demonstrated passion for sports and the sponsorship industry as a whole.
• Strong attention to detail, ability to multi‑task effectively, and a proven track record of managing multiple concurrent projects.
• Digital literacy, including related to social media, presentation software tools, tracking documents, PowerPoint, Excel, Word, etc.

CORE COMPETENCIES

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

The NHL offers U.S. regular, full-time employees:

Time to Recharge

Utilize our generous Paid Time Off (PTO) to focus on your well‑being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health:

Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no‑cost to our employees.

Childcare Leave:

Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals:

Participate in the NHL’s Savings Plan which includes a 401K (pre‑tax and Roth options) plus non‑elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule

The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our New Headquarters:

Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high‑tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting:

Participate in the NHL’s pre‑tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.

NHL Partner Rates:

Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL:

In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.

SALARY RANGE:

$100-110k

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.