Senior Partner Marketing Specialist, Onboarding

Expedia group; Chicago (IL); On-site; USD 77,000 - 107,000; Full time

Job summary

Expedia Group is seeking a Senior Partner Marketing Specialist to own onboarding marketing for Vrbo partners, guiding them from account creation to live listings with data-driven strategies. You will design messaging and creative that reduces barriers and increases activation, while building email journeys to nurture leads toward listing completion.

You will test messaging and channels, partner with Programs to deploy incentive campaigns, and collaborate across teams to translate findings into

Qualifications

• 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications.
• Ability to work independently in a fast-moving, cross-functional environment.
• Analytical and experiment-driven mindset with strong communication skills.

Responsibilities

• Own onboarding marketing strategy and execution to move Vrbo partners from account creation to a live listing.
• Develop creative briefs using partner research to craft messaging and visuals that drive action.
• Build and optimize email journeys to activate leads and improve listing completion.
• Test and optimize outreach, messaging, sequencing, and new channels.
• Collaborate with Programs to design campaigns with incentives to accelerate listing activation.
• Partner with internal teams to identify onboarding friction and translate insights into scalable improvements.
• Define and monitor dashboards and regularly report results, risks, and recommendations.

Job description

Senior Partner Marketing Specialist, Onboarding Introduction to the Team

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact! We are looking for a customer-obsessed, data-driven Senior Partner Marketing Specialist to own and optimize marketing for Vrbo partners during onboarding. This role will focus on moving partners from account creation to a live listing by designing and activating effective marketing that drives partner action and help them complete their listings and go live with confidence. Success will be measured primarily by improvement in the account creation to go-live conversion rate, alongside supporting metrics such as speed to go live and new listing completeness.

In this role, you will:

• Own the onboarding marketing strategy and execution for newly created Vrbo partner accounts, with the goal of increasing the rate of partners who progress from account creation to a live listing.
• Develop strong creative briefs informed by partner research and insights, translating onboarding barriers into clear messaging, positioning, and creative that reinforces the value of listing on Vrbo and motivates action.
• Build and optimize email journeys that activate and nurture leads through listing completion to improve conversion and help maximize the ROI from our paid media investment.
• Test and optimize marketing outreach to improve program engagement and effectiveness, including messaging, sequencing, and new channel exploration.
• Collaborate with the Programs team to design and launch campaigns for eligible partners where incentives can accelerate listing completion and activation.
• Partner with internal teams to understand onboarding friction and translate insights into scalable marketing improvements, creating a feedback loop on marketing performance and impact.
• Define and monitor performance dashboards, and regularly communicate results, insights, risks, and recommendations to stakeholders.

Experience and Qualifications: 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications. Comfortable owning defined workstreams independently, prioritizing effectively, and delivering high-quality work in a fast-moving, cross-functional environment. Analytical and experiment-oriented: you use data to identify opportunities, form hypotheses, measure incrementality, and make recommendations. A strong communicator who can translate partner solutions into clear, motivating communications that drive action. Skilled at independently and proactively collaborating across teams to deliver shared outcomes. Curious about customer behavior and persistent in uncovering the barriers that prevent partners from completing key actions. Detail-oriented, with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization.

The total cash range for this position in Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $76,500.00 to $107,000.00. Employees in this role have the potential to increase their pay up to $122,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Equal Opportunity

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is here.