Senior Partner Marketing Specialist, Onboarding

Expedia; Austin (TX); On-site; USD 83,000 - 116,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group, a global travel company, is seeking a Senior Partner Marketing Specialist to own onboarding marketing for Vrbo partners. You will design and activate campaigns that move partners from account creation to a live listing, using data-driven strategies and cross-functional collaboration to maximize ROI.

The role focuses on developing messaging, email journeys, and campaigns, with performance dashboards and regular insights shared with stakeholders.

Qualifications

• 5+ years marketing experience as a hands-on campaign owner.
• Able to work independently in a fast-moving, cross-functional environment.
• Analytical and experiment-oriented; use data to identify opportunities and measure incrementality.
• Strong communicator who translates partner solutions into clear, motivating messaging.
• Proactively collaborates across teams to deliver shared outcomes.
• Curious about customer behavior and barriers to key actions.
• Detail-oriented with operational discipline across campaigns, QA, measurement and optimization.

Responsibilities

• Own onboarding marketing strategy and execution for new Vrbo partner accounts to improve live listing conversion.
• Develop strong creative briefs informed by partner research and insights.
• Build and optimize email journeys to activate and nurture leads to listing completion.
• Test and optimize marketing outreach including messaging, sequencing, and new channels.
• Collaborate with Programs to design campaigns with incentives to accelerate listing completion.
• Partner with internal teams to translate onboarding friction into scalable marketing improvements.
• Define and monitor performance dashboards and regularly report results and recommendations to stakeholders.

Skills

Campaign management

Data analysis

Communication

Cross-functional collaboration

Experimentation

Attention to detail

Marketing strategy

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Partner Marketing Specialist, Onboarding

Introduction to the Team

We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact!

We are looking for a customer-obsessed, data-driven Senior Partner Marketing Specialist to own and optimize marketing for Vrbo partners during onboarding. This role will focus on moving partners from account creation to a live listing by designing and activating effective marketing that drives partner action and help them complete their listings and go live with confidence. Success will be measured primarily by improvement in the account creation to go-live conversion rate, alongside supporting metrics such as speed to go live and new listing completeness.

In this role, you will:

• Own the onboarding marketing strategy and execution for newly created Vrbo partner accounts, with the goal of increasing the rate of partners who progress from account creation to a live listing.
• Develop strong creative briefs informed by partner research and insights, translating onboarding barriers into clear messaging, positioning, and creative that reinforces the value of listing on Vrbo and motivates action.
• Build and optimize email journeys that activate and nurture leads through listing completion to improve conversion and help maximize the ROI from our paid media investment.
• Test and optimize marketing outreach to improve program engagement and effectiveness, including messaging, sequencing, and new channel exploration.
• Collaborate with the Programs team to design and launch campaigns for eligible partners where incentives can accelerate listing completion and activation.
• Partner with internal teams to understand onboarding friction and translate insights into scalable marketing improvements, creating a feedback loop on marketing performance and impact.
• Define and monitor performance dashboards, and regularly communicate results, insights, risks, and recommendations to stakeholders.

Experience and Qualifications

• 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications.
• Comfortable owning defined workstreams independently, prioritizing effectively, and delivering high-quality work in a fast-moving, cross-functional environment.
• Analytical and experiment-oriented: you use data to identify opportunities, form hypotheses, measure incrementality, and make recommendations.
• A strong communicator who can translate partner solutions into clear, motivating communications that drive action.
• Skilled at independently and proactively collaborating across teams to deliver shared outcomes.
• Curious about customer behavior and persistent in uncovering the barriers that prevent partners from completing key actions.
• Detail-oriented, with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization.

The total cash range for this position in Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $76,500.00 to $107,000.00. Employees in this role have the potential to increase their pay up to $122,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.