Senior Partner Activation Manager, AI

WebHosting; United States; Hybrid; USD 160,000 - 190,000; Full time

Job summary

This build-it-yourself role thrives in a fast-moving, evolving space. If you’re energized by ambiguity, you’ll create playbooks, training, and co-branded assets, enablement programs, and demand-gen activity that accelerates adoption and pipeline with alliance partners.

Qualifications

• Experience building content and enablement for partner programs.
• Ability to translate technical solutions into positioning and content.
• Experience collaborating across marketing, alliances, and sales.

Responsibilities

• Partner with alliance partners to define a clear, differentiated joint value proposition and narrative.
• Translate technical joint-solution capabilities into positioning, messaging, and content.
• Build co-branded content assets (solution briefs, pitch decks, battlecards, case studies, demo scripts).
• Design and own the enablement strategy that gets AI content into CAMs and the broader channel—training sessions, playbooks, certifications, and self-service resources.
• Identify and manage distribution channels for content (partner portals, enablement platforms, CAM-facing tools, sales enablement systems).
• Track engagement and adoption of enablement content, and iterate based on CAMs and partners’ usage.
• Build awareness campaigns (webinars, events, digital content, incentives) and support regional localization.
• Collaborate with Alliance Managers and cross-functional teams to align messaging and priorities.
• Serve as the go-to CAMs contact for understanding and positioning joint solutions.
• Ensure content and programs drive measurable pipeline and partner engagement.

Job description

Wasabi ·United States, United States of America

Hybrid Full-time Senior Marketing

Job Description

At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.

Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API requests. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.

About the Role

Wasabi is building out its AI story with our technology alliance partners, and we’re looking for a senior, seasoned Partner Activation Manager to own the content and enablement strategy that brings it to market. This is a hybrid strategy-and-execution role: half the job is working with alliance partners to shape a compelling, differentiated joint narrative around AI; the other half is turning that narrative into content and tools that our Channel Account Managers (CAMs) and partner-facing teams can actually use to sell it.

This is a build-it-yourself role in a fast-moving, still-forming space. AI is a new and evolving category for Wasabi and our alliance partners, there isn’t an established playbook to follow. We need someone who’s energized and passionate about building something new, who can bring structure to ambiguity, make judgment calls without waiting for perfect information, and move at the pace the market is moving.

You’ll sit inside the Alliances org, working as the activation counterpart to our Alliance Managers who own the partner relationship, the business plan, and executive alignment; you own bringing the joint solution to life through content, education, and demand generation.

Job Responsibilities:

Story & Content Development

• Partner with our alliance partners to define a clear, differentiated joint value proposition and narrative
• Translate technical joint-solution capabilities into positioning, messaging, and content that resonates with partners, sellers, and customers
• Build co-branded content assets (solution briefs, pitch decks, battlecards, case studies, demo scripts) in partnership with product marketing and the alliance partner’s own marketing team
• Design and own the enablement strategy that gets AI content into the hands of CAMs and the broader channel – training sessions, playbooks, certifications, and self-service resources
• Identify and manage the right distribution channels for content (partner portals, enablement platforms, CAM-facing tools, sales enablement systems)
• Track engagement and adoption of enablement content, and iterate based on what CAMs and partners actually use

Demand Generation & Awareness

• Build awareness campaigns (webinars, events, digital content, incentives) that drive interest in the joint AI solution
• Support field and partner marketing teams in localizing and executing these programs regionally

Cross-Functional Collaboration

• Work closely with the Alliance Manager(s) on the partner relationship to ensure content and enablement priorities match the joint business plan
• Partner with product marketing, sales enablement, and channel teams to keep messaging and materials consistent across every audience
• Serve as the go-to resource CAMs contact when they need to understand or position joint solutions

What Success Looks Like

• CAMs and channel partners can clearly articulate the AI joint value proposition
• Enablement content is being actively used (not just published) – measured through adoption, certification completion, or content engagement
• Awareness and demand-gen programs produce measurable pipeline contribution
• Alliance partners see Wasabi as a strong co-marketing partner on this initiative

Preferred

Base Salary – $160,000- $190,000
The base salary range reflects the full range for this position at Wasabi Technologies. At Wasabi, we believe in paying fairly and competitively, and individual compensation is determined based on factors such as job-related experience, skills, location, and internal equity. Base pay is just one part of our total rewards approach. Depending on role eligibility, Wasabi team members may also receive additional compensation and benefits, including bonus or variable compensation, equity, and a comprehensive benefits package designed to support both professional growth and personal well-being.

Wasabi Technologies is an Equal Opportunity Employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.