Senior Paid Social Strategist & Campaign Optimizer

HGG IPG Health, LLC; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Omnicom Group is seeking a Paid Social Senior Specialist to lead development and activation of paid social campaigns across Meta, Twitter, TikTok, LinkedIn and more. You will manage day-to-day paid social efforts for client brands, focusing on strategy, planning, analysis, reporting and optimization.

You will collaborate with internal teams, including creative and analytics partners, to ensure flawless execution, budget pacing, and actionable insights for clients in the healthcare space.

Qualifications

• Bachelor's degree in a relevant field with 2+ years of paid social experience.
• Healthcare/pharma industry experience preferred.
• Proven knowledge of paid social platforms (Facebook, X, LinkedIn, Instagram, TikTok, etc.).
• Excellent communication, collaboration, and team-work skills.
• Strong organizational and time-management abilities; self-starter mindset.

Responsibilities

• Develop and manage Paid Social campaigns across multiple platforms with flawless execution.
• Analyze metrics to drive optimizations, recommendations, and reporting insights.
• Collaborate with creative and analytics teams to ensure effective activation.
• Manage client relationships via status meetings and professional updates.
• Maintain documentation of financial and operational processes.

Skills

Paid social platforms

Healthcare industry experience

Communication skills

Project management

Education

Bachelor's degree

Job description

Omnicom Group is seeking a Paid Social Senior Specialist to lead development and activation of paid social campaigns across Meta, Twitter, TikTok, LinkedIn and more. You will manage day-to-day paid social efforts for client brands, focusing on strategy, planning, analysis, reporting and optimization.

You will collaborate with internal teams, including creative and analytics partners, to ensure flawless execution, budget pacing, and actionable insights for clients in the healthcare space.