Senior Paid Social Strategist - B2B LinkedIn Campaigns

Testing Site - JPMC; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Testing Site - JPMC is seeking a Paid Social Senior Associate to support strategy, development, and execution of paid social campaigns for Payments and Markets and Securities Services across NAMER, EMEA, LATAM, and APAC.

You will partner with Media Campaign Strategy leads, manage campaigns end-to-end from briefing to reporting, and ensure compliance with regulatory standards while driving performance.

Qualifications

• Bachelor’s degree in a related field.
• 3+ years’ experience in B2B digital media for large, multi-brand organizations.
• Hands-on experience buying, optimizing, and managing paid social campaigns (LinkedIn required).
• Strong analytical and reporting skills, including measurement and benchmarking.
• Advanced Excel and PowerPoint skills.
• Strong project and stakeholder management, planning, prioritization, follow-through, and cross-functional communication.
• Self-starter with a creative, solutions-oriented mindset.
• Detail-oriented and naturally data-driven.
• Knowledge of LinkedIn ads manager/business manager.
• Knowledge of Sprinklr for paid campaign executions.

Responsibilities

• Execute and optimize paid media campaigns (primarily LinkedIn; additional platforms i.e. Meta as applicable) across Payments and Markets and Securities Services initiatives, aligned to campaign objectives and KPIs
• Own day-to-day campaign management from brief intake and trafficking requirements through launch, pacing, optimization, and wrap reporting, partnering closely with Integrated Media leads
• Develop tactical recommendations and testing plans (audiences, bidding, creative variants, flighting, landing pages) to improve performance against awareness and lead-gen goals
• Partner with Marketing, Communications, and platform partners (e.g., LinkedIn) to align on targeting approach, best practices, and activation plans.
• Support measurement and reporting by maintaining dashboards and weekly status updates, summarizing performance vs. benchmarks, and capturing learnings and next-step optimizations.
• Coordinate with creative partners to ensure assets meet specs, align to messaging/content strategy, and are delivered on time; contribute ideas for new formats and creative approaches.
• Manage execution with internal/external partners (agency and vendors) including timelines, deliverables, and QA to ensure accuracy and on-time delivery.
• Operate within controls, Legal, and Compliance requirements by completing required reviews, documenting approvals, and adhering to line-of-business and regulatory standards.
• Contribute to broader team initiatives such as competitor/peer research, platform capability reviews, and process improvements that increase efficiency and effectiveness.

Skills

B2B digital media

LinkedIn Ads

Analytical skills

Excel

PowerPoint

Campaign optimization

Stakeholder management

Self-starter

Attention to detail

Creative problem solving

Education

Bachelor’s degree

Tools

Sprinklr

LinkedIn Ads Manager

Job description

Testing Site - JPMC is seeking a Paid Social Senior Associate to support strategy, development, and execution of paid social campaigns for Payments and Markets and Securities Services across NAMER, EMEA, LATAM, and APAC.

You will partner with Media Campaign Strategy leads, manage campaigns end-to-end from briefing to reporting, and ensure compliance with regulatory standards while driving performance.