Senior Paid Social Manager

Zeta Global; United States; Hybrid; USD 60,000 - 98,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision coverage

Equity and ESPP

Employee discounts

Virtual wellness classes

Pet Insurance

Job summary

Zeta Global is seeking a Senior Paid Social Manager in the United States to lead end-to-end paid social campaigns for clients. The role centers on Meta, TikTok, Pinterest, and Snapchat campaigns, including setup, optimization, and analysis for performance and scale.

You will report to a VP in the Media Activation division, with hybrid or remote work options based on location. Strong communication and data-driven decision making are essential.

Qualifications

• 2+ year of hands-on experience with Meta Ads Manager.
• Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required.
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management.
• Strong written and verbal communication skills; speak with authority and confidence.
• Strong quantitative skills with meticulous attention to detail.
• BA/BS degree, including quantitative coursework.

Responsibilities

• Build and manage paid social campaigns in alignment with media plans.
• Act as the primary contact and media expert for clients representing your assigned accounts.
• Make swift optimizations to ensure optimal pacing and performance.
• Provide clients with actionable insights and recommendations based on campaign goals and best practices.
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale.

Skills

Meta Ads Manager

TikTok

Snapchat

Audience targeting

Bid and budget management

Education

BA/BS degree with quantitative coursework

Job description

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.

You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Responsibilities:

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Requirements:

• 2+ year of hands-on experience with Meta Ads Manager
• Experience with TikTok,Snapchat, and other Paid Social platforms is a plus, but not required
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
• Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
• Strong quantitative skills with meticulous attention to detail
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases