Senior Paid Social Manager

Montgomery Code; Grand Rapids (MI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Annual bonus eligibility

401k match

Job summary

Montgomery Code is seeking a Senior Paid Social Manager in Grand Rapids to lead end-to-end paid campaigns for manufacturing, SaaS, and ecommerce clients. You will own strategy, execution, and client communication to drive revenue and pipeline.

You will work with writers, designers, and the Creative Director to translate performance insights into strong creative and testing roadmaps, while maintaining rigorous account hygiene and scalable processes.

Qualifications

• 5+ years in paid social or performance marketing with ownership of growth outcomes.
• Strong experience managing Meta Ads and LinkedIn Ads budgets, optimization, and reporting.
• Hands-on Claude experience, including building knowledge bases and using Claude Code for dashboards and reporting workflows.
• Genuine interest in technical products and the people who build them.
• Proactive and resourceful: chase down tracking gaps, client answers, or missing assets.
• Precise: work independently and ship client-ready work with minimal revision.
• Read performance data and translate it into creative and audience decisions.
• Strong creative judgment: understand design trends and why a creative is high performing.
• Confident leading strategy discussions with clients and creatives alike.
• Comfortable in a fast-paced agency environment across manufacturers, SaaS, and ecommerce.

Responsibilities

• Drive client growth across paid channels, primarily Meta Ads and LinkedIn Ads, owning structure, targeting, budgets, pacing, and optimization.
• Manage a portfolio of client accounts totaling >$2M in annual spend with growth targets.
• Own client communication for paid performance: priorities, results, insights, and revenue/pipeline tie-ins.
• Build and manage testing roadmaps across audiences, creative angles, formats, placements, and landing page hypotheses.
• Build performance dashboards with Claude Code, connecting ad platform and analytics APIs for client goals.
• Maintain Claude knowledge bases so client context and performance history scale across the team.
• Own weekly and monthly reporting rhythms with narrative summaries and upcoming tests.
• Develop full-funnel audience strategies for prospecting and retargeting.
• Collaborate with writers, photographers, designers, and the Creative Director to translate performance insights into creative briefs.
• Monitor spend and performance trends daily and catch issues early.
• Maintain account hygiene including naming conventions, campaign docs, and repeatable processes.
• Collaborate on conversion tracking needs, including pixel events and UTMs, to measure revenue and qualified leads.

Skills

Paid social

Performance marketing

Meta Ads

LinkedIn Ads

Claude

Client communication

Strategic thinking

Creative judgment

Tools

Claude Code

Claude

Dashboards

Analytics tools

CRM tools

Job description

Montgomery Code is hiring a Senior Paid Social Manager to grow client revenue through digital ad platforms. Our clients are companies that are ready to grow: manufacturers, SaaS teams, and ecommerce brands that make their own products, invested in scaling and expecting return on every dollar of spend. The work spans direct-response Meta campaigns and long-cycle B2B LinkedIn demand generation, so you need to be fluent in both worlds.

This is an ownership role: you run the paid program end to end and report directly to the Founder. The bar here is high on every deliverable, from messaging to creative design and campaign organization hygiene. Exceptional paid media management here takes both sides of the brain: the analytics to prove what works and the creative eye to know why. You connect ad spend to revenue, pipeline, and ROAS, and you deliver client brands to niche audiences.

WHAT YOU'LL DO

• Drive client growth across paid channels, primarily Meta Ads and LinkedIn Ads, owning structure, targeting, budgets, pacing, and optimization
• Manage a portfolio of client accounts totaling more than $2M in combined annual spend, each with its own growth targets and scaling plans
• Own client communication for paid performance: priorities, results, insights, and recommendations tied to revenue and pipeline
• Build and manage testing roadmaps across audiences, creative angles, formats, placements, and landing page hypotheses, designed to compound performance over time
• Build performance dashboards with Claude Code, connecting ad platform and analytics APIs, tailored to client growth goals and internal decision-making
• Build and maintain Claude knowledge bases so client context, learnings, and performance history scale across the team
• Own weekly and monthly reporting rhythms, including narrative summaries: what changed, what we learned, and what we are testing next
• Develop full-funnel audience strategies for prospecting and retargeting, aligned to funnel stage, offer, and sales cycle
• Collaborate with writers, photographers, designers, and the Creative Director to develop clear briefs, plan iteration cycles, and translate performance insights into stronger creative
• Monitor spend and performance trends daily, and catch issues before clients do
• Maintain clean account hygiene including naming conventions, campaign documentation, and repeatable processes
• Collaborate with teammates on conversion tracking needs, including pixel events, UTMs, and lead quality feedback loops, so growth is measured on revenue and qualified leads, not platform metrics

WHAT SUCCESS LOOKS LIKE

• Client accounts grow: revenue, ROAS, and qualified pipeline improve week over week
• Clients bring their growth questions to you first, and your reporting drives confident scaling decisions
• Your reporting, dashboards, and creative briefs are client-ready the first time
• You run your accounts independently: strategy, execution, and client communication move without waiting on direction
• Some briefs land crystal clear, others vague, and you go find the answer either way
• You iterate in the open, trading briefs, feedback, and performance insights with teammates so every round of creative gets stronger
• Creative testing follows a roadmap, and every test produces a learning that compounds into stronger performance
• Dashboards are accurate, automated, and answer client questions before they're asked
• Accounts are organized and scalable so the team can move quickly while staying consistent, accurate, and proactive

REQUIREMENTS

• 5+ years in paid social or performance marketing, with hands‑on ownership of growth outcomes
• Strong experience managing Meta Ads and LinkedIn Ads budgets, optimization, and reporting
• Hands‑on Claude experience, including building knowledge bases and using Claude Code for dashboards and reporting workflowsGenuine interest in technical products and the people who build them (if this isn't you, please don't apply)
• Proactive and resourceful: you chase down the tracking gap, the client answer, or the missing asset without being asked
• Precise: senior enough to work independently and ship client-ready work with minimal revision
• You read performance data and turn it into creative and audience decisions, and your portfolio shows it
• Strong creative judgment: you understand the design trends, patterns, and qualitative properties that drive performance, and you can look at an ad and say, this is a high performer, and here is why
• Confident leading strategy discussions with clients and creatives alike
• Comfortable in a fast‑paced agency environment, moving between gear manufacturers, SaaS teams, and ecommerce brands in the same day

BONUS IF YOU ALSO BRING

• Organic social strategy and management experience
• Paid search experience (Google Ads)
• LinkedIn outbound messaging automation and list building experience
• HubSpot, Webflow, or other CRM and landing page tools

LOCATION, PTO, BENEFITS, SALARY

• Location: Grand Rapids, MI (primarily onsite with hybrid flexibility earned)
• Benefits: Annual bonus eligibility and 401k match. Health benefits are not offered at this time.
• Salary: $65k - $85k, based on skills and experience
• Reports to: Founder/Principal

ABOUT MONTGOMERY CODE

Montgomery Code is an embedded product marketing studio for technical teams. As an extension of client teams, we plan, launch, and scale work across positioning and messaging, brand and logo design, website builds, content and campaign production, and conversion-focused advertising. Our clients come to us to grow, and our work is built to convert.

Keywords: Senior Paid Media Manager, Paid Media Manager, Senior Paid Social Manager, Paid Social Manager, Performance Marketing Manager, Paid Social Specialist, Media Buyer, Growth Marketing Manager, Meta Ads, LinkedIn Ads, PPC, B2B, Ecommerce, DTC, SaaS, Manufacturing, Engineering, Product Marketing