Senior Paid Social Lead – Meta & YouTube

Apex Service Partners, LLC; Irving (TX); Hybride; USD 90 000 - 110 000; Plein temps

Résumé du poste

Apex Service Partners, LLC is seeking a Senior Paid Social Analyst to lead our paid social program across Meta and YouTube, reporting to the PPC Manager for the West/Gulf region.

You will define account setup, onboarding for new acquisitions, and optimization strategies to scale campaigns for our nationwide HVAC and plumbing brands. This is the company’s first dedicated paid social position.

Qualifications

• Bachelor’s degree in marketing, advertising, business, analytics, or related fields.
• 5-8+ years of experience in paid social advertising, with hands‑on management of Meta Campaigns.
• Working knowledge of YouTube advertising and video campaign performance.
• Strong understanding of Meta Business Manager, Ads Manager, the Meta Pixel, and the Conversions API.
• Strong analytical skills with a data‑driven mindset; advanced proficiency in Excel.
• Demonstrated ability to manage multiple accounts and priorities in a fast‑paced environment.
• Excellent communication skills and the ability to present findings to non‑technical stakeholders.

Responsabilités

• Plan, launch, and optimize paid social campaigns on Meta and YouTube that drive awareness and lead generation for booked service calls for local HVAC and plumbing brands.
• Coordinate Meta Business Manager setup, ad account and Page access, and permissions for each brand.
• Onboard new acquisitions and troubleshoot access issues with Business Manager and Ads Manager.
• Partner with analytics and CRM teams to implement and maintain the Meta Pixel, Conversions API, and YouTube conversion tracking.
• Build attribution models that connect campaign activity to booked jobs and revenue.
• Manage budget allocation, bid strategies, and audience targeting, including custom and lookalike audiences built from customer data.
• Build and manage YouTube video campaigns within Google Ads, coordinating with the PPC team on account structure and budget.
• Monitor key metrics, deliver clear reporting to brand operators and marketing managers, and translate data into actionable recommendations.
• Design and run creative, audience, and placement tests to continually improve cost per lead and ROAS.
• Work with the PPC, SEO, creative, and technical teams to ensure cohesive campaign execution across channels.
• Coordinate with the team on landing page needs for paid social campaigns, including Unbounce builds where applicable.
• Stay current on platform updates, privacy changes, and paid social best practices, and share learnings with the team.

Connaissances

Paid social advertising

Analytics

Excel

Campaign management

Formation

Bachelor's degree

Outils

Meta Ads Manager

Google Ads

YouTube Ads

Unbounce

Description du poste

Apex Service Partners, LLC is seeking a Senior Paid Social Analyst to lead our paid social program across Meta and YouTube, reporting to the PPC Manager for the West/Gulf region.

You will define account setup, onboarding for new acquisitions, and optimization strategies to scale campaigns for our nationwide HVAC and plumbing brands. This is the company’s first dedicated paid social position.