Senior Paid Social Associate

Brooklinen; New York (NY); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical coverage

Fertility support

401k match

Parental leave

Vacation days

Hybrid schedule

Remote weeks

Product discount

Wellness stipend

Sabbatical

Job summary

Brooklinen in New York seeks a strategic, data-driven Senior Associate, Paid Social to grow our paid social program across Meta, TikTok, Pinterest, Reddit, and emerging platforms. You'll connect brand storytelling with performance, use data to shape media and creative decisions, and collaborate with Creative, Influencer, Site, and Analytics teams to drive impact.

Expect to own day-to-day strategy, monitor CAC/ROAS/LTV, and present weekly insights while partnering with Growth, Channel, and Vendor

Qualifications

• 2–4 years of hands-on paid social experience, ideally in DTC or eCommerce.
• Experience managing and efficiently scaling paid social budgets.
• Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality.
• Strong creative instincts and experience briefing or providing feedback to creative teams.

Responsibilities

• Support day-to-day paid social strategy, planning, and execution across the full funnel.
• Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations.
• Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality.
• Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback.
• Develop and present weekly performance insights and monthly creative reporting.
• Partner with Influencer and Site teams to execute paid influencer and site-linking strategies.
• Manage campaign builds and budget pacing across highly visible growth initiatives.
• Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities.

Skills

Paid Social

Budget Management

Growth Metrics

Creative Briefing

Emerging Platforms

Slides & Sheets

Omni Reporting

Job description

Overview

We’re excited to be looking for a strategic, data-driven Senior Associate, Paid Social to help us grow and evolve our paid social program across Meta, TikTok, Pinterest, Reddit, and emerging platforms. You’ll connect brand storytelling with performance, using data to shape media and creative decisions that make an impact. Reporting to the Senior Manager, Growth Marketing, you’ll join a collaborative team and work closely with partners across Creative, Influencer, Site, and Analytics.

What You’ll Do

• Support day-to-day paid social strategy, planning, and execution across the full funnel
• Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations
• Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality
• Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback
• Develop and present weekly performance insights and monthly creative reporting
• Partner with Influencer and Site teams to execute paid influencer and site-linking strategies
• Manage campaign builds and budget pacing across highly visible growth initiatives
• Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities

We’re Looking For

• 2–4 years of hands-on paid social experience, ideally in DTC or eCommerce
• Experience managing and efficiently scaling paid social budgets
• Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality
• Strong creative instincts and experience briefing or providing feedback to creative teams
• Genuine curiosity about emerging platforms, formats, and trends—and a point of view on what’s worth testing
• Proficiency in Google Slides and Sheets or Excel; experience with Omni or similar reporting tools is a plus
• The ability to move from insight to action with clarity and speed
• A collaborative working style and clear, thoughtful communication

Compensation

Base salary range: $70,000, plus equity. We take a consistent approach to our salary bands to ensure internal equity, and expect to make offers within this range. Final compensation is determined based on experience, skills, and market data.

Benefits & Perks

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness
• One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

Compensation Range: $70K