Senior Paid Search Strategist & Optimizer

Walz Tetrick Advertising; Mission (KS); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k) with employer match

Health insurance and dental coverage

Generous PTO and family-friendly leave

Work-from-anywhere Fridays

Job summary

Walz Tetrick Advertising seeks an experienced Senior Media Buyer, Paid Search to manage and grow paid search programs for diverse clients. You’ll own day-to-day execution, optimization, and identify opportunities to improve client performance.

Ideal candidates combine technical paid search expertise with strategic thinking, analytics, and strong communication. You’ll collaborate across internal teams and clients while exploring AI-driven capabilities to drive measurable results.

Qualifications

• 4+ years of hands-on Paid Search experience, preferably in an agency or multi-client environment.
• Proven ability to independently manage Google Ads campaigns and meaningful media budgets.
• Strong expertise in search campaign strategy, keyword management, bidding, optimization and performance analysis.
• Experience with Performance Max and automated Google Ads campaign solutions.
• Proficiency with Google Ads Editor, Google Analytics 4 and Microsoft Advertising.
• Strong understanding of conversion tracking, attribution and performance measurement.

Responsibilities

• Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other platforms.
• Develop and execute campaign strategies aligned with client objectives and performance goals.
• Lead campaign builds, restructures, launches and ongoing optimization across multiple client accounts.
• Manage keyword research, search query analysis, bidding, budgets, targeting and ad copy development.
• Execute campaigns across Search, Performance Max, YouTube and other Google solutions.
• Monitor pacing and performance to align spend with client objectives.
• Analyze performance, identify trends and develop optimization strategies.
• Collaborate with analytics and technical teams to troubleshoot measurement challenges.

Skills

Paid Search

Google Ads

Microsoft Advertising

Performance Max

GA4

Analytics

Campaign Management

Keyword Research

Bidding Strategies

Ad Copy

Script Automation

Tools

Google Ads Editor

SA360

CM360

Job description

Walz Tetrick Advertising seeks an experienced Senior Media Buyer, Paid Search to manage and grow paid search programs for diverse clients. You’ll own day-to-day execution, optimization, and identify opportunities to improve client performance.

Ideal candidates combine technical paid search expertise with strategic thinking, analytics, and strong communication. You’ll collaborate across internal teams and clients while exploring AI-driven capabilities to drive measurable results.